Mobile Ecosystem Forum, a global mobile trade body, announced the finalists for the 12th annual Meffys – the international awards for rewarding innovation across the mobile ecosystem – at the glittering gala dinner on Monday, October 19th, 2015. The ceremony brought together about 250 mobile influencers for an evening of industry networking and celebrations, says MEF website.
Rimma Perelmuter, MEF’s CEO said: “Now in their 12th year, the Meffys are the mobile ecosystem’s established barometer for recognising success and innovation globally. This year’s record number of entries from diverse market sectors and 30 countries demonstrates the continued acceleration of innovation and transformation in the mobile ecosystem.”
So far, Mobile Ecosystem Forum’s global membership includes media & content owners, brands & agencies & app developers, financial institutions/privacy & security, billing/technology providers, mobile network operators, device manufacturers & mobile marketing, professional services/OS & platform providers.
The Meffys Award, which took place in Holborn, Central London, at the five-star Rosewood Hotel, attracted various entries across 15 award categories that include Innovation, Market and Sector Awards. The competition was judged by an independent panel of 40 journalists, analysts, accelerators and VCs from around the globe.
Everledger, a London-based startup using the blockchain technology, was the first blockchain company to win the award for innovation in FinTech.
— MEF (@MEF) October 19, 2015
Everledger managed to overcome its opponents in the same category such as India’s payment solution PingPay by Axis Bank, social payments app PayFriendz, banking tool SmartBank, developed by Monitise Create and Spanish bank Santander, and sticker-based NFC contactless payment solution Charge2Phone by Smart e-Money Inc.
“We’re honoured and thrilled that the judges of the MEFFYS have recognised Everledger and the power of the blockchain … With the support and recognition of organisations like the Mobile Ecosystem Forum, remarkable innovators and their advances … are made visible,” said the company’s CEO Leanne Kemp.