Adyen, one of the globe’s major payment companies, has announced it launched its point of sale (POS) solution in the United States. The functionality will enable businesses across the country to combine mobile, online and POS payments in one EMV-compliant solution.
“The $22 trillion retail industry has been on the verge of delivering a true omnichannel shopping experience for years, but outdated and siloed payment systems have been in the way,” the co-founder and CEO of Adyen, Pieter Van der Does, said in a press-release.
“With Adyen’s omnichannel solution, forward-looking retailers will have the platform they need to surprise and delight shoppers with new experiences that also grow their revenue.”
The company is also in plans to commission its multichannel platform in Australia in 2016.
Opened in 2006, Adyen allows merchants to considerably boost sales and profits by offering a variety of shopping experiences. The platform lets in-store buyers to acquire items that are out stock by ordering them online. The feature helps clients not to lose sales while the items are not available. Besides, it enables online buyers to return items in-store, and vice versa, what minimizes the risk of return fraud.
Adyen accepts all main debit and credit cards, including MasterCard, Visa, American Express, Discover, UnionPay, JCB, Star, Diners and Pulse. It serves such major brands as Uber, Airbnb, Facebook, Crocs, Mango, Burton, Superdry, O’Neill, Citizen M Hotels, Domino’s Pizza and others. Adyen includes around 380 employees in 11 countries.
Within 2015, the company enlarged its clients portfolio by adding 10 new airlines carriers, Cathay Pacific and EasyJet among others. Besides, it partnered with such retail customers as Gant, Etam et Celio, Burton and Camper, and e-commerce companies like Dropbox, Eventbrite and Netflix.
The company has recently claimed it processed $50 billion in transactions, a $25 billion increase from 2014, and generated $350 million in 2015, showing a 100% year-over-year growth.
Adyen’s huge growth has attracted a number of prominent investors. In December 2014, the company closed a $250 million financing round from Felicis Ventures, Temasek, General Atlantic and Index Ventures.
Adyen was recently valued at about $2.3 billion, following funding from Iconiq Capital and such Silicon Valley’s executives as Jack Dorsey, Mark Zuckerberg and Reid Hoffman.
Last month, Adyen announced integration with Demandware’s Digital Store Solution (DSS), a tablet app that allows merchants to improve service for in-store shoppers and mobilise the process of purchases.
The app enables retailers to create a more personalized shopping experience by accessing buyers’ data, including previous purchases and buying behavior. Adyen became the first payment provider in Europe that incorporated Demandware’s DSS.