Online retail giant has launched a limited release of AWS IoT Button that will let developers to configure settings depending on the tasks they want it to perform.

Amazon has released the customizable version of its Dash Button, letting developers to program their own functions into the device. Called AWS IoT Button (Amazon Web Services Internet of Things Button), the appliance can be connected to lots of different services.

The original Dash Button was first introduced in 2015. The device completely changes our shopping experience, allowing to make purchases without leaving the house. Customers can buy anything, from coffee to laundry detergents, by simply pushing the button. The number of supported brands has grown from 18 buttons to more than 100 brands.

The AWS IoT Button is built on the same technology, but is developed mainly for developers who can create their own functions. The button enables developers to write code to remotely control wi-fi connected services and devices run by Amazon. The company planned to make it easier working with its cloud platform.

“You can code the button’s logic in the cloud to configure button clicks to count or track items, call or alert someone, start or stop something, order services, or even provide feedback,” Amazon wrote on its website. “For example, you can click the button to unlock or start a car, open your garage door, call a cab, call your spouse or a customer service representative, track the use of common household chores, medications or products, or remotely control your home appliances.”

To use the AWS IoT Button, customers don’t need to know programming or coding knowledge, as it can be easily connected with a wide range of Amazon services.

However, to connect the button with more things, including a car or a coffee maker, you will have to do some coding what may be difficult for average consumer. To integrate it with third party devices, you will need to have some knowledge of Java, Python and Node.js.

The device can work with a variety of programs like Airbnb, Netflix and Philips Hue light bulb. Besides, it can be integrated with third-party APIs, including Twitter, Slack, Facebook and Twilio.

The AWS IoT Button costs US$19.95, but is currently unavailable, as it was sold out after less than a day on the market. Amazon CTO, Werner Vogels, informed via Twitter that more buttons will be released in the near future.

Notably, the device’s battery lasts only 1,000 clicks and cannot be recharged or replaced. That’s why it probably better to use the button for actions that you don’t do more than once a day.

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