Synereo Announces the World’s First Attention Economy App Named Qrator

Qrator will give the understanding of Attention Economy that puts creators and curators on top of the Internet’s monetary food chain.

  • Synereo's Qrator allows users to monetize original content, get rewarded for sharing quality with others, and find the best content on the web. Photo: SynereoSynereo's Qrator allows users to monetize original content, get rewarded for sharing quality with others, and find the best content on the web. Photo: Synereo
  • Qrator’s closest touch-point to the existing Internet is a browser extension that follows you throughout your exploits on different Content Hubs, allowing you to Amplify content you appreciate (or simply think is going to generate a lot of attention) using AMPs – Synereo’s cryptocurrency. Photo: SynereoQrator’s closest touch-point to the existing Internet is a browser extension that follows you throughout your exploits on different Content Hubs, allowing you to Amplify content you appreciate (or simply think is going to generate a lot of attention) using AMPs – Synereo’s cryptocurrency. Photo: Synereo
  • After choosing the desired amount of AMPs to be invested in a piece of content, Qrator generates a unique link, associated with your account, which you can then share on social networks or otherwise distribute as you see fit. Photo: SynereoAfter choosing the desired amount of AMPs to be invested in a piece of content, Qrator generates a unique link, associated with your account, which you can then share on social networks or otherwise distribute as you see fit. Photo: Synereo
  • Your friends and followers, clicking on the link, will be directed to this content embedded in the Qrator site and presented with the option to Amplify and share it as well. If they choose to do so, a share of the AMPs invested by them will be credited to you and to the Curator you discovered the content through, while a significant part will be handed to the original content creator. Photo: SynereoYour friends and followers, clicking on the link, will be directed to this content embedded in the Qrator site and presented with the option to Amplify and share it as well. If they choose to do so, a share of the AMPs invested by them will be credited to you and to the Curator you discovered the content through, while a significant part will be handed to the original content creator. Photo: Synereo
  • The more AMPs you invest in the content, and the more views you generate through the link yourself, the higher will be your reward from future Amplifications. This way, content creators can derive income from their work, while curators are incentivized to find promising content and distribute it to audiences interested in it. Photo: SynereoThe more AMPs you invest in the content, and the more views you generate through the link yourself, the higher will be your reward from future Amplifications. This way, content creators can derive income from their work, while curators are incentivized to find promising content and distribute it to audiences interested in it. Photo: Synereo
  • From the Creator side of the game, there’s the ability to place a bounty on their content – collected by users who can distribute it successfully, bringing views, subscriptions, and Amplifications. This allows the Creator to break the boundaries of his organic reach, Amplifying their work in the traditional Synereo sense. Photo: SynereoFrom the Creator side of the game, there’s the ability to place a bounty on their content – collected by users who can distribute it successfully, bringing views, subscriptions, and Amplifications. This allows the Creator to break the boundaries of his organic reach, Amplifying their work in the traditional Synereo sense. Photo: Synereo

According to the press release, Synereo has completed the development of Qrator, the first “Attention Economy toolkit” component that allows users to monetize original content, get rewarded for sharing quality with others and find the best content on the web.

The release of Beta version of Qrator is scheduled for June leading towards a decentralized “Attention Economy Layer” in the next months. The “Attention Economy Layer” will include a distributed content delivery network allowing users to directly upload content to the Synereo CDN.

Synereo aims to develop a cross-platform social graph that will lay foundation for the network effects necessary to bootstrap a fully populated decentralized social content app based on blockchain and distributed storage technologies. Qrator is intended to give the understanding of Attention Economy that puts creators and curators on top of the Internet’s monetary food chain.

Synereo points to the browser extension as to the closest touchpoint of Qrator to the existing Internet.  Browser extension follows the user while browsing through content hosting platforms such as YouTube, Soundcloud and the like, and enables them to “amplify” content pieces such as videos, music clips or articles, using AMPs – Synereo’s native cryptocurrency.

According to Synereo, the “amplification” process in this regard means that the user can stake a customizable amount of AMPs on a given piece of content, spread it through various social channels, collect an AMP dividend if the piece of content appeals to the audience, and receive a share of every Amplification fee paid.

Dor Konforty, Synereo’s CEO, talked about Qrator and explained its place in Synereo’s roadmap towards a decentralized social network: “Our main goal at this stage is giving users a taste of how a network in which they are compensated for content creation and curation feels like.”

He continued: “Additionally, Qrator will allow us to build a cross-platform social graph and bootstrap network effects on top of existing services. With this information and user base, Synereo will be able to hit the ground running with its decentralized social networking app – already populated with users, their social environments, identities and histories – all securely stored on the blockchain, privately owned, accessible and controlled by them only.”

Thus, Synereo allows content creators to get income from their work and curators to find promising content and promote it among audiences interested in it.

There is Qrator Dashboard where curators and creators can see their statistics and analyze the added value they’ve created in terms of reach and traffic, and understand how their curation activity affects their AMP dividends.

There is a long and exciting road ahead of Synereo that aims to address real-world needs in the immediate future.

Share This article

We welcome comments that advance the story directly or with relevant tangential information. We try to block comments that use offensive language, all capital letters or appear to be spam, and we review comments frequently to ensure they meet our standards. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Coinspeaker Ltd.