On October 14, 2015, Uphold, formerly Bitreserve, announced a complete rebrand and the launch of new functionalities, products and services to several key markets. The company enables anyone, anywhere to move, convert, hold and transact in any form of money or commodity instantly, securely and for free. Launched by Halsey Minor in November 2014, Uphold is headquartered in Charleston, South Carolina, with operations in London, Braga, Shanghai and San Francisco.

Uphold and FX4BIZ Selected as FinTech Partners by Antwerp World Diamond Center
February 1st, 2016

Diamond traders will be encouraged to use Uphold and FX4BIZ as payment platforms for faster and cheaper transactions.

Now U.S. Members Can Link Bank Account or Debit/Credit Card to Uphold
November 25th, 2015

Uphold stands by bitcoin offering new services for U.S. members.

Uphold Partners with Voxelus to Introduce New Voxel (VOX) Cryptocurrency
October 18th, 2015

New cryptocurrency, Voxel, will come to the market in the beginning of November.

Bitreserve Rebrands as Uphold, Connects Bitcoin with Global Financial Ecosystem
October 14th, 2015

Uphold, former Bitreserve, has announced the launch of new services and products.

Bitreserve Archived $210 Million Transacted in Bitcoin
August 27th, 2015

Bitreserve has powered over $210 million U.S. dollars worth of cloud money transactions since its launch.

‘You Talk, We Build’: Bitreserve Adds 7 New Currencies
July 23rd, 2015

Bitreserve stepped forward now providing 16 currencies and 4 precious metals to its members.

Former Nike CIO Anthony Watson is the New CEO of Bitreserve
June 23rd, 2015

Anthony Watson left Nike in December last year, then in April he joined Bitcoin startup Bitreserve as president and chief operating officer and now, not quite three months into his time there, he has a new title: CEO.

BitReserve Now Lets You Convert and Exchange Money Absolutely for Free
June 13th, 2015

Bitreserve has announced its customers will now be able to conevrt and exchange the digital currency completely for free.

Former Nike CIO Anthony Watson to Join Bitcoin Startup BitReserve
April 7th, 2015

Former Nike CIO Anthony Watson joins Bitreserve.

‘Look Into the Future’: Is the World Ready for Bitcoin to Become Conventional?
March 20th, 2015

Being the most dicussed and mysterious cryptocurrency, Bitcoin is changing either the way lots of customers use their funds or the economy in general. But is the world going to make it mainstream?

BitReserve Shows Bitcoin Transactions in Real-Time, Adds BitRupee and BitPeso
March 19th, 2015

BitReserve opened a monitoring service Changemoney.org reflecting “the tenets of digital currency – inclusion, fairness and transparency.”

‘The Next Big Thing’: Bitreserve Turns Oil into New Commodity
December 11th, 2014

Next-generation Bitcoin exchange company BitReserve plans to present all-new Bitoil, a new form of money backed by oil.

Bitreserve Lets You Hold Bitcoin as Gold and Spend Gold as Bitcoin
December 3rd, 2014

Bitreserve has created a new gold standard, linking its bitcoin currency exchange and payment services with gold with the help of Gold Bullion International.