OpenLedger’s Apptrade, the platform creating “Kickstarter for Apps on the Blockchain”, has announced its Initial Token Offering (ITO) to take place today, on February 28 2017.
Powered by the digital token APPX, Apptrade creates portfolios, or groups of apps, where if one of those apps becomes the next Instagram or Angry Birds, then the value of the whole portfolio rises. Each app portfolio is designed to ensure that every app included within it is supporting all the others through regularly scheduled updates, highly visible cross promotion, and a high standard of quality. Daniel Pineda, founder of Apptrade LLC clarifies,
“With the transparency and security of OpenLedger, Apptrade can fully embrace this new form of collaborative marketing and funding. If one or a few of the brands go viral and become hits, it should put eyes on the rest of the brands in the group. Our mission is to improve access to value for content creators worldwide.”
App creators can launch a portfolio of their own, or join an existing portfolio, raising awareness and revenue for their applications. Apptrade will bring a diverse group of app developers together to create a mutually beneficial arrangement.
Apptrade also provides a set of market analytics tools to help sponsors analyze trends, including the portfolio’s economic trajectory, hence guiding them to make an informed decision on where to place their funds. Ronny Boesing, the CEO of OpenLedger explains,
“Apptrade is the most intelligent way to buy, sell and invest in apps thanks to the tools provided enabling the VC to look at SEO and social data when doing acquisitions. To be able to invest in many apps at once and have all the compliance and tracking done automatically is simply amazing. It is the essence of innovation on the blockchain and will attract brokers worldwide.”
The US-based company Apptrade LLC is part of OpenLedger Decentralized Conglomerate (DC), the world’s first blockchain powered conglomerate to allow multiple platforms to benefit from cross-promotion throughout its entire network. Apptrade will be offered as a platform on OpenLedger, and create its own Denmark based company, ApptradeApS. Ronny Boesing continued saying,
“Apptrade’s venture is an innovation in investment finance, one that could have fascinating results for the future of fundraising in general. As crowdsales and ITOs have transformed cryptocurrency investing, Apptrade FPOs and digitally shared reserves will transform the app investment market in a spectacular fashion.”
OpenLedger’s Apptrade ITO will enable the platform to raise required funds for further development; marketing, legal and promotional activities. Following the ITO, the platform will start issuing master tokens three times a year based on the demand. BitcoinIRA.com, the world’s first bitcoin-based retirement investment company that also published a Bitcoin Investors Guide last year has posted a reader-friendly breakdown of the Apptrade ITO on their website.
Investors, or sponsors, who wish to invest in a portfolio’s success will receive exclusive access to revenue sharing opportunities whilst diversifying risk. When linked, a portfolio of apps has the potential to become a robust asset. The app portfolio marketplace exists on OpenLedger DEX where all activity is recorded on a public ledger. Sponsors gains access to the cash flow generated from app revenues by owning APPX tokens. The collaboration between Apptrade and OpenLedger is mutually beneficial, and investors can benefit from both platforms simultaneously.
Participate in the Apptrade ITO here – https://ito.apptrade.io/
To learn more about Apptrade please visit – https://www.apptrade.io
Watch Apptrade on YouTube – https://youtu.be/ONdsuOvzqDk
Watch Apptrade’s interview on Blocktalk – https://youtu.be/7R5bvj5POxQ
Learn more about OpenLedger at – http://openledger.info
Go directly to OpenLedger exchange the DEX – https://openledger.io