Fintech groups and organisations have far fewer women on their boards than even IT industry and banks. As seen on CryptoCoinsNews and Management Today, numbers vary from 7% to 9% of women in fiat FT companies. According to team boards of Top-50 ICOs, blockchain startups inherit gender inequality from fintech organisations. However, ICO ParagonCoin with a CEO supermodel Jessica Versteeg seems special and is doomed to succeed. Tezos and Bancor are in the TOP-3 most crowdfunded ICO campaigns, and their teams are also featuring fascinating women. Attention to these projects is natural. Botanico claims to struggle with lack of female leaders in crypto industry through the intrusion of blockchain ambassadors.
Blockchain education is a huge part of project social impact. The main qualities of Botanico ambassadors are professional skills, not appearance. They spread the word on behalf of the company, communicate with customer community, and are the brand representatives during various blockchain events. Botanico establishes a school of blockchain education as an easy entrance to the market for brand ambassadors. After graduation of first ambassadors, video course and tests will be released for everyone interested.
Ivan Sokolov, creative director at Botanico, said:
“Botanico is here to fight sexual objectification and bias through giving the ambassadors ways to express themselves as a part of blockchain community — the most geeky community ever. We hope that the community will embrace them wholeheartedly.”
Botanico service is delivered by a team of crypto enthusiasts, ad and marketing specialists, gender equality activists. The team also appreciates strategic partnership with Figaro international model agency.