BitClave has announced its upcoming ICO scheduled at September 15th, 2017, during which the public will have the opportunity to purchase Consumer Activity Tokens (CAT) becoming the part of the first wave of users on the BitClave Active Search Ecosystem (BASE).
The full sale follows successful presale conducted during a week from July 25 till August 1, when CAT tokens went live with a 50% discount, $0.05 USD per tolen. Pre-ICO earned over $1.8 million USD, reaching its soft cap in less than 24 hours.
Since online retailers spend billions of dollars in order to reach customers using online advertising campaigns, which, for the most part, tend to be cost-ineffective, wasting money on targeting people outside of the target group, blockchain startup BitClave proposes a solution – “Bitclave Active Search Ecosystem” (BASE).
BitClave, a software company lead by former LG Electronics CSO Alex Bessonov, launches the a decentralized ecosystem which directly connects consumers and businesses, enabling advertisers and online consumers receive value from every relevant search query in the BASE ecosystem. In other words, BASE is a search engine that connects users directly with what they’re looking for. Users are able to create profiles outlining types of content they’re looking for, and can actively search for specific messages.
In such a way BASE gives its users control over their data and connects them directly with the businesses they’re looking for removing middlemen. Something like collaboration between users and advertisers emerges, which helps users filter out irrelevant ads, and ensures that paid advertising only reaches those who will definitely find it relevant.
Apart from that, BASE decentralized search engine provides users with the opportunity to get rewarded performing a search and then subscribe for relevant advertisements, earning Consumer Activity Tokens for each ad.
Bitclave’s solution also helps businesses avoid wasting money on ads that reach irrelevant audiences, enabling them to serve personalized, relevant offers directly to target users. This, first of all, significantly increases return on advertising , and secondly, no longer irritates consumers with spamming of irrelevant and unwanted ads.
BASE may also serve as a solution for the ad-blocking problem that has been making it hard for publishers to profit from their content in recent years. Who would block the ads if there is a real opportunity to profit from viewing them?
BitClave ICO Details:
- Token generation cap: 2 billion
- Token crowdfunding distribution: 1 billion
- Tokens exchange: 1 CAT = $0.07 USD
- Timeline: September 15 – October 15
- Crowdsale opens: 4 am Pacific Time, September 15
Future CAT owners should understand that ownership of CAT tokens carries no rights, except the right to use them as a means to enable usage of and interactions with the BASE Network (in case it successfully completed and deployed). Also CAT Tokens do not represent any ownership right, or any right to receive revenue shares, intellectual property rights or any other form of participation in or relating to the Network and the Company.