INS, a decentralized ecosystem enabling consumers to buy directly from grocery manufacturers, bypassing retailers and wholesalers, at prices up to 30% lower than in supermarkets, signed up with ICOBox, the premier provider of SaaS solutions for conducting ICOs, to provide technical, legal, and marketing services as part of its Fixed-Price Service Package, according to the press release.
INS encourages manufacturers to promote and sell their products directly to consumers and request their valuable feedback, while leveraging the decentralized blockchain-powered consumer-to-manufacturer interaction allows a more personalized and trustworthy grocery shopping experience at significantly lower prices.
“Grocery industry in its current shape is inefficient and controlled by retailers. For example, in the UK there are over 7,000 manufacturers and 25 million of households dependent on 4 key grocery retailers controlling 76% of the market. INS will adopt blockchain to cut out the wholesalers and retail stores to help consumers save up to 30% on grocery shopping,” says Peter Fedchenkov, INS co-founder and CEO.
“We strongly believe that in the 21st century consumers should be able to decide whether to buy from local or national manufacturers. We have received enthusiastic support from shoppers and confirmed interest among largest grocery manufacturers, including Mars, Reckitt Benckiser, Campina, and Unilever,” continued Mr. Fedchenkov.
Relying on ICOBox’s help with technical, legal, and marketing services, INS expects to implement blockchain and smart contracts as an ideal fit to make the system transparent, fair, inexpensive to run, and highly scalable. INS token will be used as a marketing rewards tool and a payment method alongside fiat currencies, ethers and bitcoins.
“ICOBox takes on only the projects it is confident about. INS is a very promising project, and we will do everything we can to help its team launch a very high quality product,” says Mike Raitsyn, ICOBox CEO.
INS gears up for its ICO starting November, 27.