As awareness towards problems like climate change and lack of environmental sustainability continues to grow, the demand for the Natural Asset class grows with it, fueling projects such as solar and wind, waste to energy, carbon sequestration, and others. As more and more projects like these continue to take shape, companies and individuals are also becoming more eager to participate in the preservation of our climate.
Besides the obvious incentive of preserving the environment, companies can earn brand recognition and set themselves apart from their competitors by leveraging this undervalued asset class to create a more sustainable business model. However, the lack of direct contact between the producers of these natural assets and the companies and individuals that want to fund and use these assets, makes the process harder.
The inability to connect buyers and sellers directly has always been present in any industry, leading to our middleman-based economy. However, blockchain technology has proven that it is possible to automate many of the processes previously carried out by middlemen, leading to a cheaper, faster and more efficient ecosystem. This is exactly what ImpactChoice is trying to achieve.
Focused on providing environmental sustainability solutions in the corporate world, ImpactChoice has decided to leverage the power of blockchain technology and smart contracts to create the world’s first decentralized Natural Asset Exchange. This platform will allow the consumers and producers of natural assets to connect directly, leading to a truly efficient industry.
Producers of these assets will be able to list their products without any registration or escrow fees, making them available to any consumer. These can then purchase the product directly through the use of Earth Token (EARTH), an Ethereum-based currency that acts as the sole medium of exchange in the Natural Asset Exchange. The use of this token also benefits the participants as no additional conversion or payment processing fee is charged.
As the producers of the Natural Asset class reap the benefits of an increased profit margin, buyers are also rewarded with an increased supply and cheaper prices, allowing environmental sustainability solutions to be implemented with more frequency and efficiency. Among these consumers is ImpactChoice itself which will drive the initial demand for the platform in order to provide their sustainability solutions to companies that wish to make a difference.
In order to ensure a fair and transparent distribution method for the Earth Token (EARTH), an Initial Coin Offering will be held which will allow consumers, producers and speculators of the Natural Asset market to join this new ecosystem. The website reads:
“The Natural Asset Exchange blockchain platform and Earth Token cryptocurrency initial coin offering (ICO) token sale provides a unique opportunity to truly transform the Natural Capital Asset market, by creating a Natural Asset Marketplace that allows all stakeholders in the climate value chain to participate.”
The main sale period has also been extended to coincide with the launch of the NAE exchange. The token sale extension period is also expected to allow for more prospective supply side natural asset partners to join the NAE at launch, as they will have more time to integrate their systems and trial the NAE Beta.
“Token holders want to see the value of their token appreciate and they want to see the project succeed. Furthermore, they want to know that the team behind EARTH Token will do their utmost to make the Natural Asset Exchange a success.”
The EARTH Token pre-sale will now end 15 ~December 2017 12:00 GMT marking the start of the Sale Period which ends 15 March 2018 12:00 GMT.