Recently, a decentralized advertising network AdEx, in cooperation with travel media company Ink, has successfully conducted world’s first blockchain-based auction for 1 million ad spaces on easyJet‘s boarding passes. Now Ink and AdEx are preparing the second auction in the framework of which they will offer 1 million more ad spaces in December 2017.
“This is a giant step for us as it bridges travel media, advertising and blockchain to offer advertisers even more opportunities for reaching their desired target audiences,” said CEO of AdEx Ivo Georgiev.
AdEx project aims to build a decentralized advertising network utilizing distributed ledger and its native token ADX to facilitate transparent value exchange and achieve optimal pricing of ad inventory. Partnership with Ink, which is the world’s biggest travel media company, whose services cover millions of airline passengers annually, has given AdEx access to a vast network of airlines, such as easyJet with its 802 routes in 31 countries, numerous rail companies and other travel-related businesses all over the world.
“We are pleased to be working with AdEx to deliver advertisers such a targeted medium and to be involved in this media first”, added Simon Leslie, CEO of Ink.
The second blockchain auction held by AdEx is taking place in December 2017. Together with Ink the platform will offer 1 million more ad spaces on easyJet’s boarding tickets. Access to the second auction will be given on invitation-only basis. The companies willing to participate are entitled to contact AdEx team at [email protected] Detailed information about the auction and participation terms will soon be released on AdEx official blog.
Among other news, AdEx has recently announced partnership with China-based project NEO aimed at building an independent blockchain infrastructure for smart contracts, DApps and digital assets. The announcement was followed by a significant uptrend in ADX token price from $0.35 to $1.92. At the moment of this post writing , ADX token price is around $1.28 according to the CoinMarketCap Index.
The wide list of AdEx’s partners also includes Flixxo, a decentralized video sharing platform based on blockchain technology and the BitTorrent communications protocol, boasting great experience in such spheres as video streaming, RSK smart contracts, and AI & big data.
Shouldn’t go without mentioning another promising collaboration – back in September, in its intention to expand AdEx partnered with the online eSports project EloPlay to jointly present an ad module that will offer a source of revenue for all of the participants in the advertising marketplace.
And a little bit earlier on August 10 AdEx announced its partnership with video Entertainment Platform Stremio aiming at reaching full transparency, guaranteeing high level of privacy to its users and excluding the risk of advertising fraud.
“The AdEx and Stremio teams will be working closely together on the integration of our solution in their platform once the exchange becomes fully operational,” said Vanina Ivanova, AdEx’s CMO.
“We believe that incorporating such a reliable solution for ad serving in our platform would dramatically enhance our operations and bring the technologies of monetizing to a whole new level. Partnership with AdEx could be a first step in creating the online advertisement industry of tomorrow,” in his turn stated Nikola Hristov, the Head of Adtech at Stremio.
What AdEx eventually has in store for us remains to be seen in the coming future, but having so many first-class partners would surely open a lot of doors in front of this truly ambitious project.