BetterBetting is all set to revolutionize online gaming and sports betting industry through its innovative betting cryptocurrency – BETR. ICO is live.

Launched on December 5th, 2017, the public offer is expected to put the future of betting in the hands of those it really belongs to the players.

BetterBetting is a decentralized peer-to-peer sports betting system that aims to disrupt the multi-billion dollar online gaming and sports betting industry. Developed by gaming veterans and backed by major players in the industry, BetterBetting is set to address the inherent problems of the industry through its revolutionary BETR token.

A Paradigm Shift in Sports Betting

The global online sports gambling market is estimated to bring in $3 trillion annually. However, 90% of most betting occurs on unregulated platforms. These illegal platforms continue to enjoy increased patronage due to the opacity and rigidity of the regulated market.  BETR is a frictionless and highly liquid token, which powers a provably fair and transparent betting ecosystem on the blockchain.

Adriaan Brink, the CEO and Founder of Better Betting Foundation, said:

“With BetterBetting we are excited to bring a new paradigm to the world of sports betting. By combining the power of blockchain with our experience and knowledge of the sports betting industry, we are introducing a new betting currency that understands the underlying structure of a sports bet, ensuring fair and robust betting opportunities between two parties, who may not have any relationship with one another.”

On traditional betting systems, the odds always favour the bookmaker, and players are constantly grappling with security concerns, safety of their funds, payments of winnings, exorbitant fees, and a glaring lack of privacy. Through the blockchain and smart contracts, BetterBetting is able to facilitate a direct peer-to-peer sports betting platform, operating with no human intermediaries. Unlike other sports betting platforms operating in the crypto space, BetterBetting takes zero percentage of wagers and has no margin.

Better Betting Public Launch

Integral to the BetterBetting system is the Better Betting Node (BBN), which facilitates a distributed directory of sporting events and markets on the network for bettors to place smart contract-backed bets on the blockchain.

“Working with major industry players, this decentralized liquidity marketplace for sports betting can be used in many different ways and provides automated programmatic interfaces so that existing sportsbooks can link into the system. Working with, rather than against, major industry players with a zero margin model, we seek to provide the railway tracks for sports betting in the future.”

BetterBetting is targeting March 2018 for the public launch of BBN network. However, BETR coin holders will be able to access the network through selected sportsbooks prior to the full launch.

BetterBetting’s smart contract-based ecosystem facilitates a robust escrow and settlement system between all parties on the platform, providing access to new and exciting betting opportunities without compromising their privacy and security.

Powered by the highly liquid BETR coin, BetterBetting does away with the traditional requirements for credit cards and wire transfers, enabling bettors to deposit and withdrawal their winnings instantly.

BetterBetting Token Sale

As BetterBetting continues to gain widespread acclaim for the development of the all-encompassing BETR, experts are betting on the currency becoming the leading sports betting currency. Its token sale, which started on December 5th, 2017, is one of the most anticipated in the industry.

With the hard cap of $30M, BetterBetting is offering 650,000,000 BETR for its currently live Token Generation Event.

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