By
Godfrey Benjamin
April 12th, 2024
Colu has launched the beta version of its platform and announced its first partnership with a cloud-based provider of sales and marketing intelligence for music startups.
Tel Aviv-headquartered bitcoin startup Colu has launched a beta version of its blockchain-based platform allowing developers to build on it. Besides, the company has announced the partnership with Revelator, a cloud-based service for musical companies.
“We are very excited about the potential for Colu’s platform to simplify the management of music rights, starting with those associated with songwriters and their compositions,” stated the founder and CEO of Revelator, Bruno Guez.
“Colu has made the complex technology of the blockchain accessible for integrations into platforms like ours, and we’re looking forward to exploring all the ways it can improve service to our clients.”
Together with Revelator, Colu is developing a Rights Management API that will allow the safe distribution of digital assets, including registration of musical works for its customers on the immutable ledger. Individual developers and consumers are now able to use Colu.co to develop virtual assets and services and exchange them through the bitcoin network.
The blockchain technology is getting more popular as a system for sharing various assets, with blockchain startups attracting over $1 billion of investments. In January, Colu raised $2.5 million in a funding led by venture companies Spark Capital and Aleph.
In general, the current year shows the growing interest in the technology, as more banks and financial institutions are studying the blockchain. Many of them believe it has the potential to transform the financial industry.
“The Colu team has been working closely with various companies to finally leverage blockchain technology in a consumer-friendly way,” said Colu CEO Amos Meiri, “We’re excited to launch this beta more broadly so solutions and services can be used by consumers down the road, starting with an industry as dynamic as music and entertainment. Colu is committed to making blockchain technology easily and safely accessible for everyone.”
In an essay, called “Bitcoin For Rockstars: How Cryptocurrency Can Revolutionize The Music Industry”, songwriter and recording artist D.A. Wallach revealed his enthusiasm regarding the cooperation between Revelator and Colu.
“I am thrilled that such capable entrepreneurs are chipping away at the vexing lack of transparency that makes it so hard for artists today to understand their sources of income. There is great opportunity for this approach to evolve into an industry-wide standard,” he said.
Wallas, who is an active supporter of the blockchain technology, invested in Spotify, the provider of music streaming services, and distributed ledger firm, Ripple Labs.
Opened in 2013, Revelator is committed to bring affordable instruments to labels, distributors, artists and managers all over the world. The company’s platform is a great solution for music businesses as it ensures high level of transparency and efficiency, allowing clients to save their money and time.