By
Godfrey Benjamin
January 9th, 2024
KFC Canada launches a marketing ploy named “Bitcoin Bucket.” Staying inside, Canadian customers can get a hearty meal and pay for it in Bitcoin.
Fast-food chain KFC is accepting cryptocurrency, giving Canadian customers the option of paying for their chicken in bitcoin.
A marketing ploy, named “Bitcoin Bucket”, goes together with a Facebook-based live-tracker of the standing price for the product. “Bitcoin Bucket” includes 10 chicken tenders, waffle fries, a medium side, medium gravy and two dips. Customers can get it for bitcoin equivalent of CAD $20 (currently 0.0011564 in the virtual currency).
The company wrote on Twitter that no matter what Bitcoin is and how it works, customers should get good chicken at any time.
KFC Canada presents The #Bitcoin Bucket. Sure, we don’t know exactly what Bitcoins are, or how they work, but that shouldn’t come between you and some finger lickin’ good chicken. https://t.co/2OKuCHk5Hb pic.twitter.com/UwaduB8toi
— KFC Canada (@kfc_canada) January 11, 2018
“Welcome to 2018, Canada,” the KFC Canada website reads. “Despite the ups and downs of bitcoin, the Colonel’s Original Recipe is as good as always. So, trade your bitcoins for buckets and invest in something finger lickin’ good.”
Of course, you can’t just enter a KFC location in Canada and pay with crypto at the cash register. The Bitcoin Bucket can only be purchased from the KFC Canada website for home delivery. The company is accepting Bitcoin via its payment processor BitPay through an online check-out page. The Bitcoin Bucket will be delivered directly to the customer’s address stated during the check-out process on its website. Moreover, the price carries a $5 fee.
Also the company points out that the trading time of the Bitcoin Bucket is limited.
We’re not done mooning yet. The #Bitcoin Bucket will still be trading for a limited time. Order at https://t.co/QUvN84XlW6. #BitcoinBucket pic.twitter.com/rKllyxD4PK
— KFC Canada (@kfc_canada) January 12, 2018
KFC considers other cryptocurrencies as well and mentions it on Twitter.
We only sell in #Bitcoin right now. Other crypto coins in consideration. Buy now exclusively at: https://t.co/A80ALE9vB1
— KFC Canada (@kfc_canada) January 11, 2018
The marketing ploy was accompanied by a Facebook live video featuring bitcoin prices and bitcoin-themed jokes, such as “Trade your digital tender for chocken tenders”, “It’s the $20 bucket, but more futuristic and a little confusing”, “Bitcoin is down. Invest in buckets instead”, and others.
Response to social media was controversy. One user wrote on Twitter: “Goin’ to grab a bucket just because of this,” another one asked why not to use something less volatile than Bitcoin, somebody else wrote: “Why would anyone want to pay $40 for $20 worth of chicken?”
In recent months the bitcoin network has become nearly unusable for day-to-day commerce and small transactions. The gate for rival cryptocurrencies that include bitcoin cash, litecoin, ethereum and ripple was opened.
According to the data from CoinMarketCap, currently Bitcoin price makes up $13637. It has decreased by 1.22%, as compared to the previous day. Ethereum price is $1 201,94, while Ripple is $2,03.