Aofex

Booking Holdings (BKNG) Stock Down 12.7% in January, Tourism Still at Low Ebb

| Updated
by Daria Rud · 3 min read
Booking Holdings (BKNG) Stock Down 12.7% in January, Tourism Still at Low Ebb
Photo: Unsplash

The pandemic and global restrictions have taken a heavy toll on shares of Booking Holdings. In January alone, BKNG shares tanked by 12.7%. One-month change makes up negative 8.11%. Year-to-date, BKNG stock is 5.87% down.

The tourism industry is still suffering heavily from the pandemic, with major travel stocks being volatile. According to data provided by S&P Global Market Intelligence, during the last month, the stock of the world’s online travel leader Booking Holdings Inc (NASDAQ: BKNG) tumbled by as much as 12.7%. The plunge is illustrative of the industry being at the very beginning of the recovery, with numerous travel limitations still in place.

Booking Holdings Stock Performance

The pandemic and global restrictions have taken a heavy toll on the stock of Booking Holdings. In January alone, BKNG shares tanked by 12.7%. One-month change makes up negative 8.11%. Year-to-date, BKNG stock is 5.87% down. Its market cap totals $85.86 billion.

On Friday, BKNG shares closed 0.65% up at $2,096.42. After hours, the stock rose by another 0.17% to $2,100.00.

Currently, with more protective COVID-19 measures applied and vaccinations being done, analysts are becoming more bullish on Booking Holdings’ performance. According to Booking.com, the major brand of Booking Holdings, 65 percent of consumers are excited to travel again in 2021. Besides, the company has recently partnered with Crypto.com to boost Booking.com reservations and provide discounts on accommodations.

Nuno Guerreiro, Booking.com Regional Director, South Asia, Oceania & Chains, said:

“As we look towards a brighter 2021, we hope these insights from Booking.com’s annual global survey, the Future of Travel, alongside our services and offerings, will continue to further our mission of making it easier for everyone to experience the world. We will be there to support travellers seeking reassurance and inspiration to experience the world again, and a travel industry looking to recover and rebuild together.”

The opinions on whether to buy BKNG shares or not have divided. Some consider BKNG stock a good long-term investment, while others do not believe in its prospects. For example, Wallet Investor analysts say there is a risk of a further drop, with the recovery in the nearest future impossible.

Other Travel Stocks to Consider in 2021

This year, analysts recommend looking at Choice Hotels (NYSE: CHH), InterContinental Hotels Group (NYSE: IHG), JetBlue (NYSE: JBLU), and American Airlines (NYSE: AAL). Besides, Airbnb Inc (NASDAQ: ABNB) and Expedia Group Inc (NASDAQ: EXPE) are also worth considering. They both suffered revenue declines in 2020 but are almost back to before COVID-19 levels.

One more company you should pay attention to is Airbus SE (EPA: AIR). The company managed to beat its target to deliver over 560 aircraft in 2020. This put it in stiff competition with rival Boeing Company (NYSE: BA). Notably, Airbus had been trailing behind Boeing for quite a long time but surpassed it in 2019 to deliver a record aircraft of 863 that year.

Business News, Editor's Choice, Market News, News, Stocks
Daria Rud
Author Daria Rud

Daria is an economic student interested in the development of modern technologies. She is eager to know as much as possible about cryptos as she believes they can change our view on finance and the world in general.

Related Articles