DAO.Casino Rebrands to DAOBet for Enhanced Market Positioning

| Updated
by Eugenia Kovaliova · 2 min read
DAO.Casino Rebrands to DAOBet for Enhanced Market Positioning
Photo: Dao.Casino

Gaming infrastructure platform DAO.Casino announces its new name – DAObet, and believes it will improve the platform’s positioning on the market.

One of the core elements to business strategies is name branding, as businesses always want to leave an impression that speaks of their products or services and to stand out among the competition. Gaming infrastructure platform DAO.Casino is one such firm to use this strategy to bring its users the best of blockchain to the gambling industry. The new name, DAObet, is one it believes will help provide more visibility for the platform with regards to their core operation.

The responsibility of managing a solutions company can truly be a daunting task but even more challenging is a misunderstanding of the product. The company now recognizes that its old brand name could have sometimes set them on the wrong side of the market.

The new name DAOBet hopes to better associate the firm with blockchain gaming infrastructure rather than online casinos. DAOBet is a company already known for being able to serve high transaction speeds, and unpredictable algorithms based on a proprietary random number generator. The new strategy will ensure the market opportunities are well optimized as they would be able to count on wider reach to their target audience within the gambling industry.

Rather than being associated with a betting platform, DAOBet an EOS-compatible blockchain and will focus on a branding that helps its user base to connect its core services to market participants to include: casino operators, game developers, affiliates, players, and bankrollers. Its core service is an automated blockchain system that allows its users to leverage the power of decentralized technology to building casino-related games with ease.

Competitive Advantage

Currently in its testnet phase and with the mainnet imminent, DAOBet believes it has a competitive advantage in a highly aggressive market of blockchain-based infrastructure organizations. It opts for the combining of high-end performance systems to help create the ultimate solutions infrastructure for the blockchain gaming industry.

DAOBet will essentially attract other players in the decentralized ecosystem, especially those who are interested in staking and building decentralized apps. Ultimately, this marketing strategy to reposition itself and create more brand recognition will reflect its true service market.

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Eugenia Kovaliova

Eugenia can call herself a multy-interested person, as she is always in search of new proffessional fields to encompass. After graduating from Belarussian State University with Bachelor degree in both International Communication and Public Relations, she joined a travel startup Fresh Adventures, where she worked for 3 years creating unique itineraries through exotic countries, travelling around the world and developing the company as a partner. Currently, she works as a business analyst in the field of information technologies. She believes that IT is the future, that is why it is so important to keep up with the latest trends in this rapidly growing industry.

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