{"id":13909,"date":"2025-10-20T11:00:02","date_gmt":"2025-10-20T11:00:02","guid":{"rendered":"https:\/\/www.coinspeaker.com\/fr\/?p=13909"},"modified":"2025-11-26T13:00:24","modified_gmt":"2025-11-26T13:00:24","slug":"airdrops-crypto-perdent-valeur","status":"publish","type":"post","link":"https:\/\/www.coinspeaker.com\/fr\/airdrops-crypto-perdent-valeur\/","title":{"rendered":"Le mythe des airdrops s\u2019effondre : 88 % perdent leur valeur en trois mois"},"content":{"rendered":"<h2>Un engouement qui retombe vite<\/h2>\n<p>Le m\u00e9canisme de l\u2019airdrop, qui consiste \u00e0 <strong>distribuer gratuitement des jetons<\/strong> pour faire conna\u00eetre et adopter une cryptomonnaie, continue de s\u00e9duire les investisseurs en qu\u00eate de gains rapides, alors qu\u2019en pratique, c\u2019est une toute autre r\u00e9alit\u00e9.<\/p>\n<p>D\u2019apr\u00e8s plusieurs analyses sur sept ans <span class=\"diff-highlight\">men<\/span><span class=\"diff-highlight\">\u00e9<\/span><span class=\"diff-highlight\">es<\/span> par <span class=\"diff-highlight\">Dappradar<\/span> <span class=\"diff-highlight\">notamment, mais<\/span>\u00a0<span class=\"diff-highlight\">aussi<\/span> <span class=\"diff-highlight\">Keyrock<\/span>, <strong>pr\u00e8s de 88 % des airdrops <span class=\"diff-highlight\">perdent<\/span> <span class=\"diff-highlight\">en<\/span> valeur <span class=\"diff-highlight\">dans<\/span> <span class=\"diff-highlight\">les<\/span> trois mois<\/strong> <span class=\"diff-highlight\">suivants<\/span> leur lancement.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">88% of airdropped tokens lose value within 3 months.<\/p>\n<p>But their impact on growth has been massive &#8211; onboarding millions of users and reshaping Web3 ecosystems. So\u2026 are airdrops a shortcut to adoption, or just expensive hype machines? Let&#39;s dive in \ud83d\udc47<\/p>\n<p>&mdash; DappRadar (@DappRadar) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/DappRadar\/status\/1968632805862055993?ref_src=twsrc%5Etfw\">September 18, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Cette tendance r\u00e9currente met en \u00e9vidence un probl\u00e8me de fond : <strong>un mod\u00e8le de distribution trop sp\u00e9culatif<\/strong>, souvent d\u00e9pourvu d\u2019utilit\u00e9 r\u00e9elle et mal encadr\u00e9 sur le plan de la liquidit\u00e9.<\/p>\n<p>Sur le papier, <strong><a href=\"https:\/\/www.coinspeaker.com\/fr\/guides\/airdrop-crypto\/\">l\u2019airdrop<\/a> reste un outil s\u00e9duisant<\/strong>. Distribuer gratuitement des tokens aident les projets \u00e0 se faire conna\u00eetre et \u00e0 rassembler une communaut\u00e9. Mais dans les faits, l\u2019euphorie initiale dispara\u00eet presque toujours aussi vite qu\u2019elle est apparue, laissant place \u00e0 une chute marqu\u00e9e des cours.<\/p>\n<p>Au moment o\u00f9 les projets \u00e9mettent leurs tokens sur le march\u00e9, <strong>un grand nombre de d\u00e9tenteurs choisisent de les vendre imm\u00e9diatement<\/strong> afin de b\u00e9n\u00e9ficier d\u2019un gain rapide, au lieu d\u2019accepter l\u2019engagement dans la dur\u00e9e dans l\u2019\u00e9cosyst\u00e8me.<\/p>\n<div id=\"attachment_13917\" style=\"width: 888px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13917\" class=\"wp-image-13917 size-full\" src=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-farming.png\" alt=\"\" width=\"878\" height=\"714\" srcset=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-farming.png 878w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-farming-300x244.png 300w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-farming-768x625.png 768w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><p id=\"caption-attachment-13917\" class=\"wp-caption-text\">Source : <a href=\"https:\/\/keyrock.com\/airdrops-in-the-barren-desert\/\" target=\"_blank\" rel=\"\">Keyrock<\/a><\/p><\/div>\n<p>Ce comportement, d\u00e9sormais connu sous le nom \u00ab\u00a0<a href=\"https:\/\/www.coingecko.com\/learn\/airdrop-farming\" target=\"_blank\" rel=\"\">d\u2019airdrop farming<\/a>\u00ab\u00a0, <strong>sature les march\u00e9s<\/strong> et accentue la volatilit\u00e9 des prix.<\/p>\n<p>Ces constatations sont appuy\u00e9es par des donn\u00e9es : <strong>presque 90% des airdrops connaissent une d\u00e9pr\u00e9ciation importante<\/strong> en l&rsquo;espace de quelques semaines, malgr\u00e9 une mont\u00e9e parfois spectaculaire au d\u00e9part.<\/p>\n<h2>Des strat\u00e9gies qui montrent des signes de r\u00e9ussite<\/h2>\n<p>Toutefois, quelques projets r\u00e9cents r\u00e9ussissent \u00e0 se d\u00e9marquer. Un cas marquant de ceci est <a href=\"https:\/\/www.coinspeaker.com\/fr\/hyperliquid-airdrop-hypurr-nfts\/\">l&rsquo;airdrop d&rsquo;Hyperliquid<\/a> en 2024.<\/p>\n<p>C&rsquo;est en favorisant une d\u00e9marche autour de sa communaut\u00e9 plut\u00f4t que des larges fonds de capital-risque que le projet est parvenu \u00e0 cr\u00e9er un vrai sentiment d\u2019appartenance au sein de l\u2019\u00e9cosyst\u00e8me.<\/p>\n<p>Par cons\u00e9quent, la pression exerc\u00e9e sur les ventes a fortement diminu\u00e9 et la valeur du jeton s&rsquo;est stabilis\u00e9e sur plusieurs mois.<\/p>\n<p>D&rsquo;apr\u00e8s de nombreux experts, la cl\u00e9 r\u00e9side dans une d\u00e9marche progressive et pragmatique. Les projets qui d\u00e9ploient leurs jetons progressivement r\u00e9ussissent \u00e0 mieux g\u00e9rer la liquidit\u00e9 et \u00e0 pr\u00e9venir les ventes en masse \u00e0 court terme.<\/p>\n<p>Par cons\u00e9quent, ceux qui <strong>dynamisent les utilisateurs les plus engag\u00e9s<\/strong> et consacrent une part substantielle de leur offre globale \u00e0 des membres impliqu\u00e9s r\u00e9ussissent \u00e0 instaurer une loyaut\u00e9 durable.<\/p>\n<p>Les projets affichant une <a href=\"https:\/\/www.coinbase.com\/fr\/learn\/advanced-trading\/what-is-a-fully-diluted-valuation-fdv-in-crypto\" target=\"_blank\" rel=\"\">valorisation enti\u00e8rement dilu\u00e9e (FDV)<\/a> raisonnable et une liquidit\u00e9 ad\u00e9quate semblent aussi mieux pr\u00e9par\u00e9s \u00e0 faire face \u00e0 la pression du march\u00e9.<\/p>\n<div id=\"attachment_13919\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13919\" class=\"size-full wp-image-13919\" src=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-fdv.png\" alt=\"\" width=\"835\" height=\"490\" srcset=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-fdv.png 835w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-fdv-300x176.png 300w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/airdrop-fdv-768x451.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><p id=\"caption-attachment-13919\" class=\"wp-caption-text\">Source : <a href=\"https:\/\/keyrock.com\/airdrops-in-the-barren-desert\/\" target=\"_blank\" rel=\"\">Keyrock<\/a><\/p><\/div>\n<h2>Vers un nouveau mod\u00e8le de distribution<\/h2>\n<p>Sur le long terme, quelques experts estiment que les airdrops pourraient \u00eatre supplant\u00e9s par des propositions initiales de <a href=\"https:\/\/www.coinspeaker.com\/fr\/uptober-2025-propulse-memecoins-jours-avant-fin-ico-snorter\/\">tokens (ICO)<\/a> plus organis\u00e9es.<\/p>\n<p>Selon <a href=\"https:\/\/www.rootdata.com\/member\/Jackson%20Denka?k=MTY0Mzk%3D\" target=\"_blank\" rel=\"noopener\">Jackson Denka<\/a>, chercheur chez Azura, ces financements repr\u00e9sentent une option plus saine : ils reposent sur des mod\u00e8les \u00e9conomiques bien d\u00e9finis et une base d&rsquo;investisseurs vraiment investis.<\/p>\n<p>N\u00e9anmoins, le secret de la r\u00e9ussite demeurera le m\u00eame : <strong>assurer une liquidit\u00e9 permanente et encourager l&rsquo;implication continue des utilisateurs<\/strong>.<\/p>\n<p>Dans<strong> un march\u00e9 aussi comp\u00e9titif<\/strong> que celui des cryptomonnaies, les projets qui r\u00e9ussiront \u00e0 concilier distribution \u00e9quitable, strat\u00e9gie de valorisation coh\u00e9rente et transparence dans la gouvernance seront ceux qui survivront.<\/p>\n<p>Le mod\u00e8le des airdrops, autrefois <strong>symbole d\u2019accessibilit\u00e9 et de d\u00e9mocratisation<\/strong>, parais aujourd\u2019hui \u00e0 la crois\u00e9e des chemins.<\/p>\n<p>S\u2019il veut perdurer, il devra s\u2019adapter \u00e0 une nouvelle \u00e8re o\u00f9<strong> la valeur se construit sur la solidit\u00e9<\/strong>, et non sur la sp\u00e9culation.<\/p>\n<hr \/>\n<p>Source : <a href=\"https:\/\/cointelegraph.com\/news\/crypto-airdrops-token-failure-utility-distribution\" target=\"_blank\" rel=\"\">Cointelegraph<\/a>, <a href=\"https:\/\/dappradar.com\/blog\/88-of-airdropped-tokens-lose-value-within-3-months\" target=\"_blank\" rel=\"\">DappRadar<\/a><\/p>\n<hr \/>\n<p>\u00c0 lire aussi :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/snorter-heure-listing-approche\/\">Snorter : l\u2019heure du listing approche<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/bitcoin-hyper-pret-pour-envol-ultime\/\">Bitcoin Hyper pr\u00eat pour l\u2019envol ultime<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/3-cryptos-pretes-a-surfer-sur-le-rebond-du-marche\/\">3 cryptos pr\u00eates \u00e0 surfer sur le rebond du march\u00e9<\/a><\/li>\n<\/ul>\n<a class=\"infinscroll_next_page_link\" style=\"display:none\" href=\"https:\/\/www.coinspeaker.com\/fr\/snorter-senvoler-listing-aujourdhui\/\" rel=\"prev\">next<\/a>","protected":false},"excerpt":{"rendered":"<p>Selon plusieurs \u00e9tudes de DappRadar et Bitget, pr\u00e8s de 88 % des airdrops perdent leur valeur en moins de trois mois, faute de strat\u00e9gie durable et de gestion efficace de la liquidit\u00e9. Ce mod\u00e8le, autrefois per\u00e7u comme un outil de croissance, montre aujourd\u2019hui ses limites. Quelques projets, \u00e0 l\u2019image d\u2019Hyperliquid, prouvent toutefois qu\u2019une approche plus progressive peut pr\u00e9server la valeur du token.<\/p>\n","protected":false},"author":200,"featured_media":13922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,36],"tags":[],"class_list":["post-13909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","category-altcoins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>88 % des airdrops perdent leur valeur : un mod\u00e8le \u00e0 repenser<\/title>\n<meta name=\"description\" content=\"Pr\u00e8s de 88 % des airdrops perdent leur valeur en trois mois, un signal fort pour repenser la distribution des tokens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Roux","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","contentUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","caption":"Emmanuel Roux"},"description":"Issu de la finance traditionnelle, j\u2019ai naturellement bascul\u00e9 vers l\u2019univers crypto, attir\u00e9 par son potentiel. Je souhaite y apporter mon approche analytique et rationnelle, tout en conservant ma curiosit\u00e9. En dehors de l\u2019\u00e9cran, je lis beaucoup (\u00e9conomie, essais, un peu de science-fiction) et je prends plaisir \u00e0 bricoler. Le DIY, pour moi, c\u2019est comme la crypto : comprendre, tester, construire soi-m\u00eame.","url":"https:\/\/www.coinspeaker.com\/fr\/author\/emmanuel\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/13909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/comments?post=13909"}],"version-history":[{"count":4,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/13909\/revisions"}],"predecessor-version":[{"id":18333,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/13909\/revisions\/18333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media\/13922"}],"wp:attachment":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media?parent=13909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/categories?post=13909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/tags?post=13909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}