{"id":14073,"date":"2025-10-21T14:30:58","date_gmt":"2025-10-21T14:30:58","guid":{"rendered":"https:\/\/www.coinspeaker.com\/fr\/?p=14073"},"modified":"2025-10-21T13:02:19","modified_gmt":"2025-10-21T13:02:19","slug":"coinbase-relance-uponly-podcast","status":"publish","type":"post","link":"https:\/\/www.coinspeaker.com\/fr\/coinbase-relance-uponly-podcast\/","title":{"rendered":"Coinbase d\u00e9pense 25M$ pour ressusciter un podcast culte"},"content":{"rendered":"<h2>Le coup de th\u00e9\u00e2tre \u00e0 25 millions<\/h2>\n<p>L&rsquo;annonce tient en une phrase, photo \u00e0 l&rsquo;appui. La m\u00e9canique, elle, est d\u00e9routante pour un public non initi\u00e9. Ici, le NFT ne promet ni droits \u00e9ditoriaux ni parts de revenus.<\/p>\n<p>Il impose une action concr\u00e8te aux cr\u00e9ateurs : produire une nouvelle saison. L&rsquo;objet a \u00e9t\u00e9 list\u00e9 sur OpenSea, mais les meilleures offres plafonnaient autour de 4,7 ETH, tr\u00e8s loin du ticket de Coinbase.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The rumors are true, we bought the NFT. <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/UpOnlyTV?ref_src=twsrc%5Etfw\">@UpOnlyTV<\/a> is coming back. <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/kbGNzjLoJQ\">pic.twitter.com\/kbGNzjLoJQ<\/a><\/p>\n<p>&mdash; Brian Armstrong (@brian_armstrong) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/brian_armstrong\/status\/1980397986149744769?ref_src=twsrc%5Etfw\">October 20, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>D&rsquo;o\u00f9 la double lecture qui a enflamm\u00e9 Crypto Twitter : coup de com dispendieux ou <strong>geste culturel<\/strong> pour une audience qui adore les symboles ? Dans les deux cas, l&rsquo;information est pass\u00e9e. Et vite.<\/p>\n<h2>Pourquoi payer si cher un simple NFT<\/h2>\n<p>Au printemps, Cobie avait pos\u00e9 les r\u00e8gles du jeu. L&rsquo;animateur expliquait qu&rsquo;il n&rsquo;\u00e9tait \u00ab plus le d\u00e9cideur \u00bb du retour d&rsquo;UpOnly.<\/p>\n<p>Le pouvoir \u00e9tait \u00ab stock\u00e9 \u00bb dans un NFT, et il faudrait le br\u00fbler pour d\u00e9clencher la suite. Une pirouette tr\u00e8s Web3 qui d\u00e9porte la d\u00e9cision hors des promesses et la grave dans un objet on-chain.<\/p>\n<p>\u00c0 ce stade, Armstrong peut activer le \u00ab bouton rouge \u00bb quand il veut. Pour <a href=\"https:\/\/www.coinspeaker.com\/fr\/coinbase-tresor-americain-plan-anti-blanchiment\/\">Coinbase<\/a>, le signal est triple : parler aux natifs crypto, montrer que l&rsquo;entreprise joue le jeu des cr\u00e9ateurs on-chain, et s&rsquo;ancrer dans une culture o\u00f9 l&rsquo;on mesure la valeur autant au bruit social qu&rsquo;aux lignes de produit.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">OK I am no longer the decision maker on if Up Only returns. <\/p>\n<p>The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart. <\/p>\n<p>Until then, please leave me alone.<a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/5Mar75ifw6\">https:\/\/t.co\/5Mar75ifw6<\/a><\/p>\n<p>&mdash; Cobie (@cobie) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/cobie\/status\/1920200468627927485?ref_src=twsrc%5Etfw\">May 7, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Reste la question du prix. Vingt-cinq millions pour un s\u00e9same m\u00e9diatique, c&rsquo;est un pari sur l&rsquo;attention.<\/p>\n<p>Un pari que l&rsquo;\u00e9change semble assumer, quitte \u00e0 s&rsquo;attirer les sourires en coin.<\/p>\n<h2>Cobie renvoie la balle, le march\u00e9 s&#8217;emballe<\/h2>\n<p>Cobie n&rsquo;a pas perdu son sens du timing. Quelques heures apr\u00e8s la confirmation, il ironise sur son retour et sugg\u00e8re un rebranding fa\u00e7on \u00ab tonton \u00bb.<\/p>\n<p>Dans le sillage, des memecoins opportunistes sur Base et <a href=\"https:\/\/coinmarketcap.com\/currencies\/solana\/\" target=\"_blank\" rel=\"\">Solana<\/a> ont fait le yoyo, avec des pumps \u00e9clair sur des tickers UPONLY et COBIE avant des retracements tout aussi rapides. Rien d&rsquo;in\u00e9dit, mais un rappel utile : la viralit\u00e9 cr\u00e9e des trades, pas de la valeur.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">It has been 3 years since up only ended. I was in my 20s when it started, now I have grey hair. We will rename it Unc Only and I will spend $25m on cosmetic surgery. See ya soon<\/p>\n<p>&mdash; Cobie (@cobie) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/cobie\/status\/1980407181729272093?ref_src=twsrc%5Etfw\">October 20, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Les captures d&rsquo;\u00e9cran ne remplacent jamais l&rsquo;order fill. Et l&rsquo;onde de choc a aussi r\u00e9activ\u00e9 le feuilleton des comparaisons historiques, certains m\u00e9dias classant d\u00e9j\u00e0 ce <a href=\"https:\/\/www.coinspeaker.com\/fr\/nft-grand-retour\/\">NFT parmi les transactions les plus ch\u00e8res du genre<\/a>, quand bien m\u00eame l&rsquo;objet n&rsquo;ach\u00e8te ni montage \u00e9ditorial ni sponsor exclusif.<\/p>\n<h2>Un geste culturel, et un test pour Coinbase<\/h2>\n<p>Au-del\u00e0 du clin d&rsquo;\u0153il au dernier bull market, Coinbase s&rsquo;offre un totem. L&rsquo;entreprise ravive un format culte, anciennement sponsoris\u00e9 par FTX, et choisit de le faire sur le terrain o\u00f9 la crypto a ses rituels : un NFT avec une contrainte ex\u00e9cutable.<\/p>\n<p>On comprend la strat\u00e9gie. Dans une industrie qui se reconstruit r\u00e9putation par r\u00e9putation, r\u00e9activer une \u00e9mission qui a accueilli fondateurs, traders et fonds, c&rsquo;est se positionner au centre de la conversation.<\/p>\n<p>Le pari comporte des risques \u00e9vidents. Le timing tombe en pleine s\u00e9quence de pannes cloud et de volatilit\u00e9, et la somme rend l&rsquo;op\u00e9ration facilement caricaturable.<\/p>\n<p>Mais le message aux natifs est clair : <a href=\"https:\/\/www.coinspeaker.com\/fr\/brian-armstrong-bitcoin-1-million\/\">Coinbase n&rsquo;ach\u00e8te pas un spot publicitaire<\/a>, il ach\u00e8te un d\u00e9clencheur on-chain, document\u00e9 par une trace de 25 millions en USDC et un post qui fait foi. S&rsquo;il en r\u00e9sulte des \u00e9pisodes solides, avec des voix qui comptent, l&rsquo;effet de halo justifiera le co\u00fbt.<\/p>\n<p>\u00c0 d\u00e9faut, on retiendra une le\u00e7on vieille comme Internet : l&rsquo;attention s&rsquo;ach\u00e8te parfois cher, elle ne se retient que si le contenu suit. Le NFT figure d\u00e9sormais parmi les <strong>cinq transactions NFT les plus ch\u00e8res<\/strong> de l&rsquo;histoire de la crypto.<\/p>\n<p>\u00c0 suivre : date de burn effective, calendrier des huit \u00e9pisodes promis dans la description du NFT, et modalit\u00e9s de production. Entre-temps, l&rsquo;\u00e9cosyst\u00e8me a d\u00e9j\u00e0 tranch\u00e9 sur un point.<\/p>\n<p>L&rsquo;histoire d&rsquo;UpOnly appartient \u00e0 la crypto. Sa relance aussi.<\/p>\n<hr \/>\n<p>\u00c0 lire aussi :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/hyperliquid-airdrop-hypurr-nfts\/\">Hyperliquid : l&rsquo;airdrop Hypurr NFTs enflamme le march\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/wall-street-pepe-solana-tokens-nft\/\">Wall Street Pepe Solana : tokens br\u00fbl\u00e9s et NFT en plein essor<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/armstrong-bitcoin-1-million-2030\/\">Brian Armstrong pr\u00e9dit un Bitcoin \u00e0 1 million $ d&rsquo;ici 2030<\/a><\/li>\n<\/ul>\n<a class=\"infinscroll_next_page_link\" style=\"display:none\" href=\"https:\/\/www.coinspeaker.com\/fr\/polygon-ethereum-tensions\/\" rel=\"prev\">next<\/a>","protected":false},"excerpt":{"rendered":"<p>Coinbase a sorti le carnet de ch\u00e8ques pour faire rena\u00eetre UpOnly. L&rsquo;exchange a pay\u00e9 25 millions de dollars en USDC pour acqu\u00e9rir puis br\u00fbler un NFT imagin\u00e9 par son animateur Cobie, avec une clause toute simple : br\u00fble-le, et l&rsquo;\u00e9mission red\u00e9marre.<\/p>\n<p>Brian Armstrong a confirm\u00e9 publiquement l&rsquo;op\u00e9ration, pendant qu&rsquo;on-chain Arkham voyait passer les 25 millions vers l&rsquo;adresse de Cobie. UpOnly, embl\u00e8me d&rsquo;une \u00e9poque o\u00f9 la crypto vibrait au rythme d&rsquo;interviews marathon, s&rsquo;appr\u00eate donc \u00e0 reprendre l&rsquo;antenne apr\u00e8s presque trois ans d&rsquo;arr\u00eat.<\/p>\n","protected":false},"author":200,"featured_media":14075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coinbase d\u00e9pense 25M$ pour ressusciter un podcast culte<\/title>\n<meta name=\"description\" content=\"Coinbase relance le l\u00e9gendaire podcast UpOnly en rachetant un NFT \u00e0 25 M$. 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Brian Armstrong parie sur le retour des vibes du bull run.","breadcrumb":{"@id":"https:\/\/www.coinspeaker.com\/fr\/coinbase-relance-uponly-podcast\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coinspeaker.com\/fr\/coinbase-relance-uponly-podcast\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.coinspeaker.com\/fr\/coinbase-relance-uponly-podcast\/#primaryimage","url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Copie-de-Coinspeaker61.jpg","contentUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Copie-de-Coinspeaker61.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.coinspeaker.com\/fr\/coinbase-relance-uponly-podcast\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coinspeaker.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Coinbase d\u00e9pense 25M$ pour ressusciter un podcast culte"}]},{"@type":"WebSite","@id":"https:\/\/www.coinspeaker.com\/fr\/#website","url":"https:\/\/www.coinspeaker.com\/fr\/","name":"Coinspeaker France","description":"Bitcoin, Ethereum, Altcoins et actualit\u00e9s crypto avec analyses, cours en direct, graphiques de donn\u00e9es et guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coinspeaker.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/d793ce3fffd1844b1bf840021a85dd43","name":"Emmanuel Roux","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","contentUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","caption":"Emmanuel Roux"},"description":"Issu de la finance traditionnelle, j\u2019ai naturellement bascul\u00e9 vers l\u2019univers crypto, attir\u00e9 par son potentiel. Je souhaite y apporter mon approche analytique et rationnelle, tout en conservant ma curiosit\u00e9. En dehors de l\u2019\u00e9cran, je lis beaucoup (\u00e9conomie, essais, un peu de science-fiction) et je prends plaisir \u00e0 bricoler. Le DIY, pour moi, c\u2019est comme la crypto : comprendre, tester, construire soi-m\u00eame.","url":"https:\/\/www.coinspeaker.com\/fr\/author\/emmanuel\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/comments?post=14073"}],"version-history":[{"count":3,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14073\/revisions"}],"predecessor-version":[{"id":14090,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14073\/revisions\/14090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media\/14075"}],"wp:attachment":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media?parent=14073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/categories?post=14073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/tags?post=14073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}