{"id":14807,"date":"2025-10-27T15:29:22","date_gmt":"2025-10-27T15:29:22","guid":{"rendered":"https:\/\/www.coinspeaker.com\/fr\/?p=14807"},"modified":"2025-10-27T15:29:22","modified_gmt":"2025-10-27T15:29:22","slug":"ant-group-marque-antcoin-hong-kong-offensive-crypto-asie","status":"publish","type":"post","link":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/","title":{"rendered":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?"},"content":{"rendered":"<h2><strong>Un contexte r\u00e9glementaire favorable <\/strong><\/h2>\n<p>Le d\u00e9p\u00f4t de la marque a \u00e9t\u00e9 officiellement enregistr\u00e9 <strong>en juin 2025<\/strong>, mais n\u2019a \u00e9t\u00e9 rendu public que r\u00e9cemment.<\/p>\n<p>Avec AntCoin, <a href=\"https:\/\/www.antgroup.com\/en\" target=\"_blank\" rel=\"\">Ant Group<\/a> ne se limite pas \u00e0 cr\u00e9er un simple token. Au contraire, la marque vise \u00e0 couvrir un <strong>large \u00e9ventail de services financiers<\/strong>.<\/p>\n<p>Ceux-ci vont de l\u2019\u00e9mission de stablecoins \u00e0 la garde d\u2019actifs num\u00e9riques, en passant par les paiements, les pr\u00eats et les programmes de fid\u00e9lit\u00e9.<\/p>\n<p>Une telle d\u00e9marche sugg\u00e8re que le groupe pourrait chercher \u00e0 <strong>int\u00e9grer son \u00e9cosyst\u00e8me Alipay<\/strong> avec les infrastructures Web3 r\u00e9glement\u00e9es de Hong Kong. Il s\u2019agit en effet d\u2019un march\u00e9 particuli\u00e8rement dynamique pour les actifs num\u00e9riques.<\/p>\n<p>Ainsi, de nombreux analystes consid\u00e8rent qu\u2019AntCoin pourrait devenir un pivot strat\u00e9gique pour la fintech chinoise sur le continent, mais aussi au-del\u00e0.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ant Group Files Hong Kong Trademarks for \u201cANTCOIN\u201d and Stablecoins<br \/>Chinese tech giant Ant Group applies to trademark \u201cANTCOIN\u201d and blockchain services despite Beijing&#39;s reported stablecoin suspension order. <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/GIPtKGipLC\">https:\/\/t.co\/GIPtKGipLC<\/a> <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/YXIGv403sR\">pic.twitter.com\/YXIGv403sR<\/a><\/p>\n<p>&mdash; Coinspeaker (@coinspeaker) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/twitter.com\/coinspeaker\/status\/1982791054081540144?ref_src=twsrc%5Etfw\">October 27, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>La Chine reste <strong>prudente vis-\u00e0-vis des cryptomonnaies<\/strong> et des stablecoins priv\u00e9s. P\u00e9kin a d\u2019ailleurs r\u00e9guli\u00e8rement <a href=\"https:\/\/www.coinspeaker.com\/fr\/chine-hong-kong-tokenisation-rwa\/\" rel=\"\">frein\u00e9 des projets de ce type<\/a>. Cette m\u00e9fiance s\u2019explique par les potentiels risques pour la stabilit\u00e9 financi\u00e8re du pays.<\/p>\n<p>Mais Hong Kong ne semble pas en accord avec cette approche. En ao\u00fbt 2025, la r\u00e9gion administrative sp\u00e9ciale avait par exemple \u00e9tabli un r\u00e9gime de licence pour les stablecoins. Elle offre ainsi un <strong>cadre r\u00e9glementaire clair et s\u00e9curis\u00e9<\/strong> pour les \u00e9metteurs d\u2019actifs num\u00e9riques.<\/p>\n<p>Gr\u00e2ce \u00e0 cette l\u00e9gislation avantageuse, de nombreux acteurs des fintechs locales et internationales avaient exprim\u00e9 leur intention de demander une licence d\u2019\u00e9metteur. Ant Group figure parmi ces demandeurs, mais <a href=\"https:\/\/www.coinspeaker.com\/fr\/chine-pekin-stablecoins\/\" rel=\"\">sa participation a \u00e9t\u00e9 mise en pause<\/a> en raison des interventions r\u00e9glementaires en Chine.<\/p>\n<p>Si le moment de ce d\u00e9p\u00f4t de marque n\u2019est donc pas anodin, le lieu ne l\u2019est pas non plus. Hong Kong est un <strong>territoire strat\u00e9gique<\/strong> pour tester et d\u00e9velopper de nouvelles solutions financi\u00e8res num\u00e9riques.<\/p>\n<p>En effet, la r\u00e9gion occupe une position id\u00e9ale et poss\u00e8de \u00e9galement un <strong>syst\u00e8me juridique distinct <\/strong>de la Chine continentale. Ant Group pourrait ainsi \u00e9viter certaines limitations tout en restant proche de son march\u00e9 principal.<\/p>\n<p>De plus, l&rsquo;\u00e9cosyst\u00e8me technologique et financier de Hong Kong montre une <strong>grande ouverture \u00e0 l&rsquo;innovation blockchain<\/strong>. Hong Kong a donc une chance de renforcer sa position dans la r\u00e9gion.<\/p>\n<h2><strong>Vers une fusion significative entre la crypto et la fintech<\/strong><\/h2>\n<p>Le d\u00e9p\u00f4t de la marque \u00ab AntCoin \u00bb ne veut pas dire que le jeton sera imm\u00e9diatement lanc\u00e9. Toutefois, l&rsquo;approche met en lumi\u00e8re les aspirations du groupe : combiner ses services financiers conventionnels <strong>avec la technologie blockchain<\/strong>.<\/p>\n<p>Une telle int\u00e9gration donnerait au groupe l&rsquo;opportunit\u00e9 <strong>d&rsquo;am\u00e9liorer ses solutions de paiement num\u00e9rique<\/strong> et de proposer des programmes de fid\u00e9lit\u00e9 bas\u00e9s sur des jetons. Elle offrirait \u00e9galement la possibilit\u00e9 de s\u00e9curiser les transactions gr\u00e2ce \u00e0 des infrastructures de type Web3.<\/p>\n<p>Le potentiel d\u2019une telle marque est donc cons\u00e9quent. Et ce non seulement pour Alipay, mais aussi <strong>pour tout le paysage financier asiatique<\/strong>, o\u00f9 la demande pour des solutions de paiement rapides, s\u00e9curis\u00e9es et innovantes ne cesse de cro\u00eetre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14821\" src=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1.jpg\" alt=\"\" width=\"1920\" height=\"1200\" srcset=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1.jpg 1920w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1-300x188.jpg 300w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1-1024x640.jpg 1024w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1-768x480.jpg 768w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1-1536x960.jpg 1536w, https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/simon-zhu-4hluhoRJokI-unsplash-1-720x450.jpg 720w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Le d\u00e9p\u00f4t de marque alimente d\u2019autant plus les sp\u00e9culations qu\u2019il intervient seulement quelques semaines avant la Hong Kong FinTech Week. De nombreux observateurs attendent en effet l\u2019intervention d\u2019Eric Jing, pr\u00e9sident d\u2019Ant Group. Celui-ci est cens\u00e9 y <strong>d\u00e9tailler la strat\u00e9gie de son entreprise <\/strong>en ce qui concerne les cryptomonnaies.<\/p>\n<p>Nombreux sont ceux qui esp\u00e8rent en apprendre davantage <strong>sur les plans concrets<\/strong> pour AntCoin, notamment en mati\u00e8re de partenariats, de r\u00e9gulation et d\u2019adoption.<\/p>\n<p>Bien que des interrogations persistent, le d\u00e9p\u00f4t d\u2019AntCoin marque toutefois <strong>une \u00e9tape symbolique et strat\u00e9gique <\/strong>pour Ant Group, mais aussi pour Hong Kong.<\/p>\n<p>Si le groupe concr\u00e9tise ses ambitions, AntCoin pourrait devenir <strong>un acteur central de l\u2019\u00e9cosyst\u00e8me crypto-financier asiatique<\/strong>. Il unirait la force d&rsquo;Alipay avec les opportunit\u00e9s fournies par la blockchain et les jetons num\u00e9riques. Une offensive crypto majeure pourrait ainsi \u00eatre en pr\u00e9paration, avec l&rsquo;Asie comme terrain de jeu.<\/p>\n<hr \/>\n<p>\u00c0 lire aussi :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/tensions-commerciales-usa-chine-le-marche-crypto-se-prepare\/\" rel=\"\">Tensions commerciales USA\u2013Chine : le march\u00e9 crypto se pr\u00e9pare<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/pekin-limite-cryptos\/\" rel=\"\">Hong Kong sous pression : P\u00e9kin limite l\u2019acc\u00e8s aux cryptos<\/a><\/li>\n<li><a href=\"https:\/\/www.coinspeaker.com\/fr\/77-candidats-licences-stablecoins-hong-kong\/\" rel=\"\">La ru\u00e9e folle : 77 candidats veulent les licences de stablecoins \u00e0 Hong Kong<\/a><\/li>\n<\/ul>\n<a class=\"infinscroll_next_page_link\" style=\"display:none\" href=\"https:\/\/www.coinspeaker.com\/fr\/nouveau-coup-frein-remboursements-mt-gox\/\" rel=\"prev\">next<\/a>","protected":false},"excerpt":{"rendered":"<p>Ant Group vient de d\u00e9poser une demande de marque \u00e0 Hong Kong pour AntCoin. Par cette d\u00e9cision, la filiale fintech du g\u00e9ant Alibaba et op\u00e9rateur d\u2019Alipay a d\u00e9clench\u00e9 une vague de sp\u00e9culations sur une possible offensive majeure dans le secteur des cryptomonnaies en Asie. <\/p>\n","protected":false},"author":200,"featured_media":14823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-14807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","category-actualites-du-marche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?<\/title>\n<meta name=\"description\" content=\"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong, annon\u00e7ant une potentielle offensive crypto majeure en Asie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?\" \/>\n<meta property=\"og:description\" content=\"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong, annon\u00e7ant une potentielle offensive crypto majeure en Asie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/\" \/>\n<meta property=\"og:site_name\" content=\"Coinspeaker France\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-27T15:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Coinspeaker-39-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emmanuel Roux\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emmanuel Roux\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?","description":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong, annon\u00e7ant une potentielle offensive crypto majeure en Asie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/","og_locale":"fr_FR","og_type":"article","og_title":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?","og_description":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong, annon\u00e7ant une potentielle offensive crypto majeure en Asie.","og_url":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/","og_site_name":"Coinspeaker France","article_published_time":"2025-10-27T15:29:22+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Coinspeaker-39-2.jpg","type":"image\/jpeg"}],"author":"Emmanuel Roux","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emmanuel Roux","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/","url":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/","name":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?","isPartOf":{"@id":"https:\/\/www.coinspeaker.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/#primaryimage"},"image":{"@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/#primaryimage"},"thumbnailUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Coinspeaker-39-2.jpg","datePublished":"2025-10-27T15:29:22+00:00","author":{"@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/d793ce3fffd1844b1bf840021a85dd43"},"description":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong, annon\u00e7ant une potentielle offensive crypto majeure en Asie.","breadcrumb":{"@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/#primaryimage","url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Coinspeaker-39-2.jpg","contentUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/10\/Coinspeaker-39-2.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.coinspeaker.com\/fr\/ant-group-marque-antcoin-hong-kong-offensive-crypto-asie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coinspeaker.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Ant Group d\u00e9pose la marque AntCoin \u00e0 Hong Kong : vers une offensive crypto majeure en Asie ?"}]},{"@type":"WebSite","@id":"https:\/\/www.coinspeaker.com\/fr\/#website","url":"https:\/\/www.coinspeaker.com\/fr\/","name":"Coinspeaker France","description":"Bitcoin, Ethereum, Altcoins et actualit\u00e9s crypto avec analyses, cours en direct, graphiques de donn\u00e9es et guides","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coinspeaker.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/d793ce3fffd1844b1bf840021a85dd43","name":"Emmanuel Roux","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.coinspeaker.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","contentUrl":"https:\/\/www.coinspeaker.com\/fr\/wp-content\/uploads\/sites\/6\/2025\/06\/cropped-pp-1-96x96.png","caption":"Emmanuel Roux"},"description":"Issu de la finance traditionnelle, j\u2019ai naturellement bascul\u00e9 vers l\u2019univers crypto, attir\u00e9 par son potentiel. Je souhaite y apporter mon approche analytique et rationnelle, tout en conservant ma curiosit\u00e9. En dehors de l\u2019\u00e9cran, je lis beaucoup (\u00e9conomie, essais, un peu de science-fiction) et je prends plaisir \u00e0 bricoler. Le DIY, pour moi, c\u2019est comme la crypto : comprendre, tester, construire soi-m\u00eame.","url":"https:\/\/www.coinspeaker.com\/fr\/author\/emmanuel\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/comments?post=14807"}],"version-history":[{"count":2,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14807\/revisions"}],"predecessor-version":[{"id":14831,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/14807\/revisions\/14831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media\/14823"}],"wp:attachment":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media?parent=14807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/categories?post=14807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/tags?post=14807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}