{"id":22420,"date":"2026-06-04T11:34:49","date_gmt":"2026-06-04T11:34:49","guid":{"rendered":"https:\/\/www.coinspeaker.com\/fr\/?p=22420"},"modified":"2026-06-03T14:37:12","modified_gmt":"2026-06-03T14:37:12","slug":"avertissement-de-la-fca-aux-clubs-de-foot-sur-le-crypto-sponsoring","status":"publish","type":"post","link":"https:\/\/www.coinspeaker.com\/fr\/avertissement-de-la-fca-aux-clubs-de-foot-sur-le-crypto-sponsoring\/","title":{"rendered":"Avertissement de la FCA aux clubs de foot sur le crypto-sponsoring"},"content":{"rendered":"\r\n\r\nLe r\u00e9gulateur souligne que les accords de sponsoring conclus avec des soci\u00e9t\u00e9s crypto internationales et des plateformes de trading non autoris\u00e9es pourraient constituer une violation de la loi britannique.\r\n\r\nLe timing de cette intervention n&rsquo;est pas le fruit du hasard : alors que l&rsquo;Angleterre, l&rsquo;\u00c9cosse et d&rsquo;autres nations se pr\u00e9parent pour la Coupe du Monde de la FIFA 2026 aux \u00c9tats-Unis, au Mexique et au Canada, dont le coup d&rsquo;envoi sera donn\u00e9 le 11 juin, les r\u00e9gulateurs exigent que le probl\u00e8me soit r\u00e9gl\u00e9 avant le d\u00e9but de l&rsquo;effervescence marketing.\r\n\r\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\"><p class=\"wp-block-paragraph\" lang=\"en\" dir=\"ltr\">UK FCA: Football Clubs Face Legal and Money Laundering Risks From Unauthorized Crypto Sponsors<br><br>Reuters reported that the UK Financial Conduct Authority warned Premier League and other football clubs that sponsorship deals with unauthorized crypto firms and trading platforms\u2026 <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/3AmIjUvlvx\">pic.twitter.com\/3AmIjUvlvx<\/a><\/p>&mdash; Wu Blockchain (@WuBlockchain) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/x.com\/WuBlockchain\/status\/2062053988414235069?ref_src=twsrc%5Etfw\">June 3, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\r\n\r\n&nbsp;\r\n\r\nL&rsquo;enjeu de cet article repose sur une tension centrale : les clubs de football ont un besoin vital de revenus de sponsoring, les entreprises crypto recherchent une cr\u00e9dibilit\u00e9 aupr\u00e8s du grand public, et la l\u00e9gislation britannique sur la promotion financi\u00e8re se trouve exactement au milieu de ces deux int\u00e9r\u00eats.\r\n\r\nSelon les r\u00e8gles actuelles, promouvoir des crypto-actifs aupr\u00e8s des consommateurs britanniques sans l&rsquo;autorisation de la FCA n&rsquo;est pas seulement une zone grise r\u00e9glementaire, c&rsquo;est une infraction p\u00e9nale potentielle. Les clubs arborant ces logos pourraient ne pas \u00eatre aussi prot\u00e9g\u00e9s contre les poursuites que leurs services juridiques ne l&rsquo;imaginaient.\r\n<h2 class=\"wp-block-heading\">Football britannique : ce que dit r\u00e9ellement l&rsquo;avertissement de la FCA<\/h2>\r\nL&rsquo;avertissement de la FCA ne pr\u00e9tend pas que les clubs de la <a class=\"general-link\" href=\"https:\/\/www.premierleague.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Premier League<\/a> assistent sciemment des criminels. Il sugg\u00e8re plut\u00f4t qu&rsquo;en s&rsquo;associant \u00e0 des bourses crypto offshore non autoris\u00e9es, les clubs pourraient promouvoir des produits financiers ill\u00e9gaux aupr\u00e8s de leurs supporters.\r\n\r\nEn vertu du r\u00e9gime de promotion financi\u00e8re du Royaume-Uni, toute entreprise commercialisant des produits financiers aupr\u00e8s des consommateurs britanniques doit \u00eatre autoris\u00e9e par la FCA ou b\u00e9n\u00e9ficier de l&rsquo;approbation d&rsquo;une entreprise autoris\u00e9e. Cette r\u00e8gle s&rsquo;applique d\u00e9sormais sp\u00e9cifiquement aux crypto-actifs.\r\n\r\nDe nombreuses plateformes qui sponsorisent les clubs de Premier League sont bas\u00e9es dans des juridictions offshore et ne disposent pas de l&rsquo;enregistrement n\u00e9cessaire aupr\u00e8s de la FCA. Par cons\u00e9quent, l&rsquo;affichage de leurs logos ou l&rsquo;insertion de liens vers leurs plateformes peut constituer une promotion financi\u00e8re non autoris\u00e9e.\r\n\r\nLucy Castledine, repr\u00e9sentante de la FCA, a insist\u00e9 sur le fait que les clubs ne devraient pas laisser des entreprises non autoris\u00e9es exploiter la loyaut\u00e9 des fans pour promouvoir des produits potentiellement risqu\u00e9s. La FCA a exhort\u00e9 les clubs \u00e0 effectuer un audit pr\u00e9alable rigoureux avant de signer des accords de sponsoring et collabore avec le gouvernement ainsi que les r\u00e9gulateurs du football pour faire respecter ces normes.\r\n<h2 class=\"wp-block-heading\">L&rsquo;ascension de la crypto sur les maillots de Premier League<\/h2>\r\n<blockquote class=\"twitter-tweet\" data-width=\"474\" data-dnt=\"true\"><p class=\"wp-block-paragraph\" lang=\"en\" dir=\"ltr\">\ud83d\udea8 PREMIER LEAGUE CLUBS WARNED OVER CRYPTO SPONSORS<br><br>Britain&#39;s financial regulator warns football clubs over partnerships with crypto and trading firms not authorised to operate in Britain.<br><br>The FCA says these companies may be using club badges to promote risky products to\u2026 <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/t.co\/Oj9l5WU41Q\">pic.twitter.com\/Oj9l5WU41Q<\/a><\/p>&mdash; Coin Bureau (@coinbureau) <a rel=\"noopener noreferrer\" target=\"_blank\" rel=\"noopener nofollow sponsored\" href=\"https:\/\/x.com\/coinbureau\/status\/2062066387024220333?ref_src=twsrc%5Etfw\">June 3, 2026<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\r\n\r\nPour comprendre l&rsquo;exposition actuelle de nombreux clubs, il est essentiel d&rsquo;analyser le vide commercial que le sponsoring crypto est venu combler. Suite \u00e0 la r\u00e9vision de la l\u00e9gislation sur les jeux d&rsquo;argent par le gouvernement britannique, la Premier League a accept\u00e9 de supprimer progressivement les sponsors de paris sportifs sur le devant des maillots d&rsquo;ici la fin de la saison 2025-26, cr\u00e9ant ainsi un manque \u00e0 gagner financier.\r\n\r\nLes entreprises crypto, avides de visibilit\u00e9, ont rapidement occup\u00e9 cet espace. D\u00e8s la saison 2023-24, environ 70 % des clubs de Premier League comptaient au moins un sponsor li\u00e9 aux cryptomonnaies ou au trading en ligne. Une enqu\u00eate transfrontali\u00e8re a r\u00e9v\u00e9l\u00e9 53 accords de sponsoring impliquant 36 soci\u00e9t\u00e9s crypto dans les cinq principaux championnats europ\u00e9ens au cours d&rsquo;une seule saison.\r\n\r\nLes clubs ont g\u00e9n\u00e9ralement agi de bonne foi, de nombreuses firmes crypto apparaissant comme des entreprises \u00e9tablies. Cependant, les audits standards de sponsoring n&rsquo;ont pas pris en compte les subtilit\u00e9s de la r\u00e9glementation financi\u00e8re britannique. Les r\u00e8gles de promotion des <a class=\"general-link\" href=\"http:\/\/99bitcoins.com\" target=\"_blank\" rel=\"noopener\">crypto<\/a> au Royaume-Uni se concentrent sur le fait que les promotions atteignent les consommateurs sans autorisation, ind\u00e9pendamment de l&rsquo;intention initiale.\r\n<h2 class=\"wp-block-heading\">Risques p\u00e9naux : qui est r\u00e9ellement concern\u00e9 par la loi ?<\/h2>\r\nTrois parties font face \u00e0 des niveaux de risque distincts :\r\n\r\n<strong>La plateforme d&rsquo;\u00e9change :<\/strong> Une soci\u00e9t\u00e9 crypto offshore ciblant les consommateurs de football britanniques sans autorisation de la FCA court le risque juridique le plus \u00e9lev\u00e9. La FCA prend activement des mesures contre les plateformes non enregistr\u00e9es, comme cela a \u00e9t\u00e9 observ\u00e9 avec HTX et Justin Sun.\r\n\r\n<strong>Le club :<\/strong> Les clubs de football peuvent \u00eatre tenus responsables pour avoir facilit\u00e9 des promotions ill\u00e9gales, m\u00eame s&rsquo;ils n&rsquo;en sont pas les cr\u00e9ateurs. Des experts juridiques ont averti que les sponsorings crypto comportent des risques r\u00e9glementaires et de blanchiment d&rsquo;argent uniques. Bien qu&rsquo;aucun club n&rsquo;ait encore \u00e9t\u00e9 inculp\u00e9, la lettre de la FCA indique que la situation pourrait \u00e9voluer.\r\n\r\n<strong>Le supporter :<\/strong> Les fans utilisant des plateformes crypto promues par les clubs ont l&rsquo;exposition juridique la plus faible, mais font face \u00e0 un risque financier majeur. Si la plateforme n&rsquo;est pas enregistr\u00e9e, elle ne b\u00e9n\u00e9ficie d&rsquo;aucune protection r\u00e9glementaire, limitant ainsi les options de recours en cas de perte de fonds.<a class=\"infinscroll_next_page_link\" style=\"display:none\" href=\"https:\/\/www.coinspeaker.com\/fr\/clarity-act-la-blockchain-association-soppose-au-cbdc-de-detail\/\" rel=\"prev\">next<\/a>","protected":false},"excerpt":{"rendered":"<p>La Financial Conduct Authority (FCA) a adress\u00e9 une lettre d&rsquo;avertissement formelle aux clubs de football britanniques, ciblant principalement ceux de la Premier League.<\/p>\n","protected":false},"author":200,"featured_media":22421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"acf":[],"yoast_head":"<!-- This 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Je souhaite y apporter mon approche analytique et rationnelle, tout en conservant ma curiosit\u00e9. En dehors de l\u2019\u00e9cran, je lis beaucoup (\u00e9conomie, essais, un peu de science-fiction) et je prends plaisir \u00e0 bricoler. Le DIY, pour moi, c\u2019est comme la crypto : comprendre, tester, construire soi-m\u00eame.","url":"https:\/\/www.coinspeaker.com\/fr\/author\/emmanuel\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/22420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/users\/200"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/comments?post=22420"}],"version-history":[{"count":1,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/22420\/revisions"}],"predecessor-version":[{"id":22422,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/posts\/22420\/revisions\/22422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media\/22421"}],"wp:attachment":[{"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/media?parent=22420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/categories?post=22420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coinspeaker.com\/fr\/wp-json\/wp\/v2\/tags?post=22420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}