Gunners Reveal as Official Betting Partner

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by Kseniia Klichova · 3 min read
Gunners Reveal as Official Betting Partner

Football fans across the world were reminded once more of Arsenal Football Club’s reputation for supporting innovation when the 13-time English champions unveiled its official betting partner as crypto-led sportsbook

Promoting Innovation Together

The three year deal sees Sportsbet, which accepts a range of currencies, including crypto like Bitcoin and TRX, not only become the football club’s official partner in betting, but also some long-term sporting moves for the Gunners, as Arsenal FC call themselves.

As part of the partnership, Arsenal FC will be conducting football clinics for the U19s women’s team in Estonia, the Baltic country where Sportsbet is based in. This move leverages Arsenal’s influence and standing within women’s football, arguably one of the most neglected areas in football development. Arsenal Women’s follower base of over 6 million makes it the biggest following of any women’s sporting team in the world, a reflection of the club’s efforts in promoting and advocating for progress in the women’s game.

Sportsbet itself has committed to ensuring that it works together with Arsenal to provide unique digital experiences both for its players and for Arsenal’s eager global fanbase.

Peter Silverstone, commercial director at Arsenal, spoke highly of Sportsbet’s pioneering efforts in the gaming and fintech sector, which made the club realize how similar the two brands were in terms of innovation. He said that together, they would work closely to explore the potential for other social responsibility initiatives, while consistently broadcasting the message of responsible gambling. He explained how both parties would use their various expertise, leveraging a huge global reach of 80 million fans to create new benchmarks for customer experiences for an international audience.

Tim Heath, Founder of’s parent company Coingaming Group expressed just how excited everyone at the company was as a three-year partnership with one of the most-watched teams on the planet was a huge undertaking. He sees a bright future where two brands known for innovation and intent on continuing that tradition will deliver on initiatives to promote crypto gaming, on the back of footballing’s adoption at a pace never seen before.

He hints:

“Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football.”

The Gunners join the Saints (Southampton FC) and the Hornets (Watford FC) to call Sportsbet its partner in football as crypto and blockchain awareness is well and truly come to football. It has played every season of the English Premier League since its inception in 1991, making them one of the most successful teams in England.

Famed for their brand of flair and attacking football, they have had one of the most potent strike forces in football across two decades, and are the only team in England to have ever gone an entire season undefeated. The team that achieved that feat is known today as The Invincibles, and the club keeps a one-off Golden Trophy in their cabinet made by the English FA to commemorate this unique accomplishment.

Sportsbet is the world’s premier crypto sportsbook, offering almost 1,000 pre-match events every day on average with all kinds of markets and in-play offerings. From football and cricket to e-sports and F1, Sportsbet covers you with 1.5 minutes of average withdrawal time.

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Kseniia Klichova

Kseniia is the Chief Content Officer of Coinspeaker, holding this position since 2018. Now she is very passionate about cryptocurrencies and everything connected with it, so she tries to ensure that all the content presented on Coinspeaker reaches the reader in an understandable and attractive way. Kseniia is always open to suggestions and comments, so feel free to contact her for any questions regarding her duties.

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