AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.

AdEx is completely transparent and built on top of Ethereum smart contracts.

We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.

The AdEx Network has several layers: the first one is the ad exchange, which is built on Ethereum smart contracts with a few solutions for a quicker layer on top of that (or side-by-side) being experimented upon. The ad exchange is built in a way to facilitate the entire relationship between publishers, advertisers and end users, therefore replacing the usual network of multiple exchanges, SSPs and DSPs and all the complexity, inaccurancy and inefficiency that comes with it.

On top of the exchange, we are building dapps for the publisher portal, advertiser portal and the AdEx profile (for end users). Dapps are distributed applications that connect to the Ethereum blockchain and interact with it, but typically with a user-friendly user interface. All of those dapps will be browser-based and easily accessible online, hosted by AdEx – but since they’re interacting with the blockchain directly, anyone can run their own instance of those dapps if they want to.

Click to see more

ICO’s Details

  • GENERAL INFORMATION
  • Pre-ICO Opening Date:

    To be announced

  • Pre-ICO Closing Date:

    To be announced

  • ICO Opening Date:

    Fri, Jun 30th, 2017 12:00 AM

  • ICO Closing Date:

    Fri, Jun 30th, 2017 12:00 AM

  • TOKEN DETAILS
  • Symbol:

    ADX

  • Blockchain Type:

    Ethereum

  • Platform:

    ERC20

Team

Ivo Georgiev - Cofounder
Dimo Stoyanov - Cofounder
Vanina Ivanova - Marketing & Ad tech
Shteryana Shopova - Security Expert
Ivo Paunov - Developer
Allesya Ivanova - Graphic designer

Advisors

Jihan Wu - STRATEGY ADVISOR
Stas Oskin - TECH ADVISOR
Sebastian Stupurac - STRATEGY ADVISOR
Lior Zysman - LEGAL ADVISOR

Disclosure: This page is created to provide market intelligence. This is not investment advice and does not constitute any solicitation or endorsement of any investment. Any investment you make is done at your own risk and at your full and absolute discretion.

Initial Offering News