At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers. Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

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ICO’s Details

  • GENERAL INFORMATION
  • Pre-ICO Opening Date:

    To be announced

  • Pre-ICO Closing Date:

    To be announced

  • ICO Opening Date:

    Mon, May 21st, 2018 12:00 AM

  • ICO Closing Date:

    Sun, Sep 30th, 2018 12:00 AM

  • Country of Origin:

    Switzerland

  • TOKEN DETAILS
  • Symbol:

    UBEX

  • Blockchain Type:

    Ethereum

  • Platform:

    ERC20

Team

Artem Chestnov - Ubex CEO and Сo-founder
Daniel Biesuz - Ubex Head of Legal and Co-founder
Dan Gartman - Ubex CTO
Andrew Rippon - Ubex COO
Kathrin Anthony - Head of Global Sales
Cooz Komei Tokita - Head of Community Relations
Alberto Maiorana - Ubex Strategic Partnerships
Iyke Aru - Community director Africa
Alex Korobkov - Ubex IR director
Igor Selivanov - Senior Full-Stack & Blockchain Engineer
Alex Zhmurin - Senior Javascript Engineer
Eugeny Matveev - Full-Stack Engineer
Igor Vatamaniuc - Javascript Front-end Engineer

Advisors

Michael Gord - Technical Advisor
Ismail Malik - Marketing Advisor
Arie Orlovsky - Advisor Israel

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