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Netflix wants to make it possible for users to access the gaming collections even when there is no internet connection.
American pay-TV service provider Netflix Inc (NASDAQ: NFLX) has launched its long-awaited gaming experience on its Android mobile app. According to Netflix, the new gaming experience will provide its existing subscribers with access to 5 different games at no extra costs, as it seeks to build additional value that can help sustain customer loyalty while building a new one.
“Starting today, members everywhere can play five mobile games: Stranger Things: 1984 (BonusXP), Stranger Things 3: The Game (BonusXP), Shooting Hoops (Frosty Pop), Card Blast (Amuzo & Rogue Games), and Teeter Up (Frosty Pop),” Netflix said in a Tuesday announcement. “Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favorite stories, we want to begin to build a library of games that offers something for everyone. We’re in the early days of creating a great gaming experience, and we’re excited to take you on this journey with us.”
Per the additional details offered about the new gaming service, Netflix noted that all users will be able to access each of the games using their already defined preferred languages. Netflix said the games are not yet available on the Apple App Store but are fully accessible to Android users on both mobile phones and tablets.
The games are available only to adult subscribers as Netflix said each of the games is not available on Kids’ profiles.
“We know how important child safety is to the parents, caregivers, and guardians on our service. So these games are not available on kids profiles. If you’ve set up a PIN to prevent kids from having access to adult profiles, that same PIN will be required in order to log in to Netflix and play the game on a device,” the company added.
The game release was not enough to get Netflix’s stock back on a bullish path which closed Tuesday’s session down by 0.53%. The stock slipped further by 0.16% in the pre-market to $676.50 per share.
Netflix to Revolutionize Video Gaming Experience
The Netflix idea of a gaming experience is such that users can access the collections even when there is no internet connection. However, Netflix Inc’s ambitions for its gaming experiences go far more than this, as the firm hopes the popularity and adoption of its gaming collection can inspire a movie or series sometime in the near future.
“Maybe someday we’ll see a game that spawns a film or a series,” Greg Peters, Netflix’s chief operating officer and chief product officer, said earlier this summer. “That would be an amazing place to get to, to really see the rich interplay between these different forms of entertainment.”
The dive into gaming is a long journey for Netflix as it looks to compete with other major players in the space including Microsoft Corporation (NASDAQ: MSFT), and Amazon.com Inc (NASDAQ: AMZN) amongst others.