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The feature will launch in the Spotify mobile app for iOS and Android. However, non-registered users will also be able to see listening trends of this year.
Media service provider Spotify Technology SA (NYSE: SPOT) launched 2020 Wrapped – an annual selection of user preferences in music. This review includes users’ favorite artists, songs, genres, and podcasts. This year, it comes with a few changes.
— Spotify (@Spotify) December 2, 2020
Since 2017, Spotify Wrapped has been tracking users’ activity and describing their personalized experience. In other words, it has been compiling the tracks users were binge-streaming the most in 365 days and collecting them into a single playlist.
This year, Spotify Wrapped is a little different. Firstly, Spotify has included interactive in-app quizzes to test users’ ability to identify their own top podcasts, genres, and artists. In addition, it now shows the personal top for the decade. Secondly, this year’s Wrapped reveals how many minutes users spent listening and even tell when they listened to their 100th song of the year and which date they spent the most time listening.
Further, Spotify will allow premium users to look forward to new badges that will provide titles based on the ways they listened. For instance, if your playlists gained a lot of new followers, the user will be a Tastemaker. If a user listened to a song before it hit 50,000 streams, he will be a Pioneer.
The feature will launch in the Spotify mobile app for iOS and Android. However, non-registered users will also be able to see listening trends of this year. They just need to visit Spotify.com/Wrapped and see all the data from the most-streamed podcast to the most popular genre.
SPOT Stock Up
Following the launch, Spotify shares soared by 12.60% to close at $320.89 on Wednesday. After hours, SPOT stock slightly declined to $320.50. Spotify’s market cap is $52.44 billion. Year-to-date, its stock is as much as 114.57% up. This growth is partly due to the COVID-19 pandemic that made people stay in quarantine and look for any activities while staying at home.
Spotify 2020 Wrapped: Highlights
According to Spotify, the most popular artists this year included rappers Bad Bunny, Juice Wrld, and Drake, as well as singers J Balvin, The Weeknd, Billie Eilish, and Taylor Swift. Bad Bunny became the most-streamed artist, while The Weeknd received the biggest number of individual song streams.
The most popular album globally is Bad Bunny’s YHLQMDLG. It has over 3.3 billion streams. The Weeknd’s After Hours and Post Malone’s Hollywood’s Bleeding take the second and third positions accordingly. Other top albums include Harry Styles’ Fine Line and Dua Lipa’s Future Nostalgia. Lewis Capaldi’s Divinely Uninspired To A Hellish Extent has become the most-streamed album in the UK.
As for the most trending songs, the top ones were hits on TikTok. Among them are The Weeknd’s “Blinding Lights,” Tones And I’s “Dance Monkey,” and Roddy Ricch’s “The Box.”
The most popular Spotify editorial playlist in 2020 is Today’s Top Hits that got more than 27 million followers.