Looking for new solutions to wow the digital advertising space, blockchain-based ad exchange AdEx joined the IAB TechLab’s Blockchain Working Group.
Decentralized advertising network AdEx and travel media company Ink will continue blockchain-based auction for ad spaces on easyJet boarding passes.
Decentralized advertising network AdEx announced a partnership with video distribution company Flixxo
AdEx – NEO partnership is expected to increase the efficiency of the advertising network and to push the development of Smart Economy further.
The blockchain-based ad platform is expected to improve today’s digital marketing industry, providing higher transparency and minimizing the risk of ad fraud.