Coinbase On-ramp now supports seamless crypto purchases with Apple Pay, reducing the friction associated with traditional onboarding processes.
Leading American cryptocurrency exchange Coinbase has integrated Apple Pay into its Coinbase On-ramp platform to streamline fiat-to-crypto transactions. This feature lets users purchase digital assets quickly and securely using debit cards linked to their Apple Wallet.
According to a blog post published on Monday, the update is part of the company’s broader initiative to simplify access to cryptocurrencies and address the friction often associated with onboarding new users. The exchange initially rolled out the service to a selected group of users during Thanksgiving, followed by its official debut today, December 2.
Simplifying Crypto Adoption
The integration of Apple Pay into Coinbase comes less than 24 hours after the company’s chief policy officer, Faryar Shirzad, said that the current regulatory landscape in the US will change quickly once the new President-elect, Donald Trump, assumes office in January.
He expects that the new administration will approve pending crypto legislation to catch up with other parts of the world, such as Singapore and Hong Kong. Shirzad also predicted that the move would attract more people into the crypto industry, thereby increasing the adoption of the emerging economy.
With the expected regulations in view, Coinbase has made it easy to onboard new users with its latest integration on its On-ramp platform. This platform currently supports over 60 global fiat currencies and offers lightweight KYC screening to enhance convenience for eligible users.
The new payment feature is also available for third-party users. According to the blog post, Coinbase’s on-ramp platform allows external customers to purchase cryptocurrencies from their iPhones through Apple Pay.
To incentivize adoption, Coinbase is waiving fees for USDC purchases made through the new payment feature on its platform.
Coinbase to Add Support for Google Pay Soon
The company plans to broaden the platform in the coming months to add support for Google Pay. The upcoming integration aims to simplify crypto acquisition, addressing a key barrier for new users.
Beyond payment innovations, Coinbase continues to expand its presence globally. Recently, the company obtained regulatory approval to operate in multiple jurisdictions, including France and Singapore, strengthening its foothold in Europe and Asia.
Last month, Coinbase made a strategic move to deepen its footprint in Asia by establishing a new engineering hub in Singapore. This initiative aims to nurture the local developer community while leveraging the country’s position as a pivotal market in the Asia-Pacific (APAC) region. The company said it is dedicated to driving technological innovation and fostering growth in the nation.
In addition to the global expansion strategy, Coinbase remains at the forefront of industry discussions, advocating for clearer regulations to foster innovation while protecting users. Its recent initiatives, including educational resources and partnerships with financial institutions, aim to drive mass adoption and build a robust crypto ecosystem.
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