Square launches Halloween Bitcoin campaign offering $50 BTC to first 20,000 US sellers enabling Bitcoin Conversations, a new text feature for merchant crypto engagement.
Square, a crypto payments platform founded by X co-founder Jack Dorsey, has launched a Bitcoin BTC $110 206 24h volatility: 1.1% Market cap: $2.20 T Vol. 24h: $29.58 B promotional campaign to celebrate Halloween.
The company announced on October 31, that the first 20,000 US sellers to enable Bitcoin Conversations will receive $50 worth of BTC as part of a new push to encourage crypto engagement among merchants.
We've got a treat for you 🟧🚀
Be one of the first 20,000 U.S. sellers to enable Bitcoin Conversions, get $50 in BTC on us.
Tap in: https://t.co/fcrDzPe0IV pic.twitter.com/FioBl0Fa9U
— Square (@Square) October 31, 2025
Square Launches Bitcoin Conversations Campaign to Reward Merchants
Bitcoin Conversations is a newly introduced text-based feature within the Square app that allows small business owners to discuss, learn, and share Bitcoin-related insights directly within their merchant dashboard. The initiative aims to transform routine payment interactions into active dialogues about Bitcoin’s role in commerce and digital finance.
The move forms part of Square’s larger strategy to normalize Bitcoin transactions among small and medium-sized businesses. On October 8, Square rolled out a Bitcoin wallet designed for local merchants, offering zero-fee BTC transactions through 2026 to drive adoption.
BTC ETF October Flows Flip Negative as US–China Talks Weigh on Sentiment
Bitcoin price saw a mild 2% rebound on Friday, but it continues to struggle to breach the $110,000 resistance level on Friday, weighed down by sustained ETF withdrawals and cautious investor sentiment surrounding the upcoming Trump–China trade negotiations.
Bitcoin ETF Flows as of Thursday, Oct 30, 2025 | Source: FarsideInvestors
Square’s move to launch a BTC rewards campaign comes after another week of intense US corporate interest. On Thursday, Coinbase CEO Brian Armstrong revealed that the exchange added 2,772 BTC to its balance sheet in Q3, expressing intent to continue accumulation, while Michael Saylor-led Strategy reported $3.9 billion in operating income and $20 billion in unrealized Bitcoin gain in Q3 earnings.
Coinbase is long bitcoin.
Our holding increased by 2,772 BTC in Q3. And we keep buying more.
— Brian Armstrong (@brian_armstrong) October 30, 2025
On Friday, Nasdaq-listed Prenetics also disclosed the purchase of an additional 100 BTC, bringing its total holdings to 378 BTC.
Crypto Traders on High Alert As Maxi Doge Presale Nears $4M
As corporate investors accelerate Bitcoin adoption, early stage projects like Maxi Doge (MAXI) are also drawing interest. Maxi Doge is a meme-based leverage trading ecosystem that combines social entertainment with aggressive yield potential.
The Maxi Doge presale has now exceeded $3.9 million, nearing its $4.1 million target. The project, offering up to 1000x leverage with no stop-loss restrictions. Each MAXI token is currently priced at $0.00026, with the next pricing tier expected to unlock within 48 hours.
Interested buyers can visit the official Maxi Doge presale website to secure early allocation and access exclusive early-joiner bonuses.
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