Kraken and RB Leipzig will leverage each other’s expertise in their respective fields to inspire the next generation of football enthusiasts to explore the benefits of digital finance.
Kraken, one of the world’s leading cryptocurrency exchanges in the industry, has joined forces with German football club RB Leipzig to bring crypto closer to the hearts of sports fans in the country.
According to a press release published on Wednesday, the company will serve as the club’s official crypto partner and sleeve sponsor for all RB Leipzig men’s and women’s teams. This means that Kraken’s logo and other brand identity will feature on the sleeves of both teams during Bundesliga fixtures.
Engaging Fans through Crypto
The partnership aims to transform the fan experience by merging football with digital finance. Kraken and RB Leipzig plan to introduce a series of initiatives designed to educate and engage fans, offering more than just match-day excitement.
These efforts will include exclusive behind-the-scenes content, interactive fan events, and potential digital innovations that will bring the club closer to its supporters. Additionally, both companies plan to roll out educational content to educate fans about the world of crypto.
Kraken and RB Leipzig will leverage each other’s expertise in their respective fields to inspire the next generation of football enthusiasts to explore the benefits of digital finance.
The company said teaming up with RB Leipzig is part of a broader strategy to connect with new audiences through sports. This collaboration follows similar partnerships with Atlético de Madrid and Tottenham Hotspur FC, all aimed at making crypto more approachable and relatable through real-world applications.
A Shared Vision of Innovation
Commenting on the alliance, Mayur Gupta, the chief marketing officer at Kraken said that both Kraken and RB Leipzig share the same vision of innovation and have made significant impacts by challenging conventions in their respective fields within a short period.
“What also unites us is that both Kraken and RB Leipzig have become key figures on our respective playing fields within a very short time – and still have a lot planned for the future. We are looking forward to taking these next steps together,” Gupta said.
The partnership also aligns with Kraken’s expansion strategy in Europe, where the company continues to grow its presence.
In line with this strategy, Kraken recently completed the acquisition of Coin Meester B.V. (BCM), a regulated crypto brokerage in the Netherlands. This acquisition enables the company to enter the Dutch market as a fully regulated entity, further solidifying its presence in Europe.
Kraken has already secured licenses to operate as a Virtual Asset Service Provider (VASP) in France and Poland, allowing the platform to continue expanding its services across Europe.
The company is also present in Spain, Italy, and Belgium, strengthening its position as one of the most trusted names in the crypto industry.
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