The partnership will see both organizations propound on their mutual interest in building on technological innovations, talent development while creating whole new experiences for the customers and fans they currently have.
Premier League Champions, Manchester City Football Club has signed a partnership agreement with OKX cryptocurrency trading platform as its official exchange partner. Per the announcement, the partnership is a multi-year arrangement that will span both the men’s and the club’s women’s teams as well as the club’s e-sports operations.
The partnership will see OKX exchange gain an in-stadium presence which may come in the form of branding and advertisement. The trading platform already plays host to as many as 20 million customers around the world, and the partnership with Manchester City will help propound the brand image of the exchange even to more fans around the world. The Club wrote:
“We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports. The new partnership aligns our shared values of innovation, drive for success, and being at the cutting edge of our respective industries. Their broad and inclusive approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”
The partnership will see both organizations propound on their mutual interest in building on technological innovations, talent development while creating whole new experiences for the customers and fans they currently have.
“We are delighted to partner with Manchester City, one of the world’s best-loved and most successful teams. Football and crypto share something important; they are for everyone, they create inclusivity within society. For OKX, Manchester City is a Club that represents the effect football has to make a positive difference in people’s lives, to bring people together around a shared love of the beautiful game. We are entering the Premier League for the first time as City’s official crypto partner to celebrate this community spirit in the world of football because it’s something we both share,” said Jay Hao, CEO of OKX.
Manchester City Is to OKX as Man United Is to Tezos
Just as Manchester City signed this multi-year deal with OKX exchange, its major competitor, Manchester United tapped Tezos, one of the most innovative blockchain protocols as its major tech and training kit partner.
This alignment signals the continued interest that both blockchain and major sports entities share, spurring a host of partnerships in a mutually beneficial manner. Both Manchester Clubs have a deep history when it comes to being open-minded to blockchain innovations as they both realize that the underlying tech behind blockchain is revolutionary and is capable of re-engineering the experiences fans can gain in the world of sports.
With Manchester City planning to build a perfect replica of the Etihad stadium in the metaverse with the help of Sony, it is evident that these football clubs are motivated to take the front charge in the integration of emerging blockchain innovations irrespective of their current popularity or level of adoption.
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