Metaplanet has unveiled a new Bitcoin Treasury operations business line, adopting a “Bitcoin First, Bitcoin Only” strategy.
Public-listed firm Metaplanet, also popular as Japan’s MicroStrategy announced the launch of its new Bitcoin Treasury operations business line, with the goal of heavily accumulating the digital asset as part of its financial management strategy.
The announcement notes that Metaplanet’s Board of Directors has initiated Bitcoin treasury management as a key strategic focus. Metaplanet’s new “Bitcoin First, Bitcoin Only” approach aims to leverage long-term debt and periodic equity issuances to continuously accumulate Bitcoin BTC $105 210 24h volatility: 0.3% Market cap: $2.09 T Vol. 24h: $16.08 B as an alternative to holding the weakening Japanese yen.
Metaplanet has adopted BTC Yield as its primary performance metric, which measures the rate of change in the company’s total Bitcoin holdings compared to the fully diluted number of outstanding shares. To maximize BTC Yield, Metaplanet plans to actively utilize various capital-raising instruments such as loans, equity issuances, and convertible bonds to purchase and accumulate Bitcoin.
Ever since starting Bitcoin accumulation in May 2024, the company has so far accumulated more than 1,000 Bitcoins in less than six months. A day before, Metaplanet announced that it has approximately 4.5 billion Yen in bonds to further accelerate its Bitcoin acquisition plans.
Additionally, the company has also dabbled into Bitcoin options trading to generate premium income during the BTC price volatility and increase its overall Bitcoin holdings. By integrating the Bitcoin treasury operations with its core business, Metaplanet aims to drive sustainable growth and strengthen its position as a leader in Japan’s evolving cryptocurrency ecosystem.
Metaplanet Turns Profitable Again since 2017 with Stock Hitting All-Time High
Metaplanet CEO Simon Gerovich announced that the company is on its path to achieving its first operating profit since 2017, driven by robust performance in its hotel business and Bitcoin-related operations. This is a massive milestone for the Japanese firm thereby signaling a potential turnaround in its financial trajectory.
Notably, the profit forecast does not account for unrealized gains from Bitcoin holdings, which currently stand at an estimated ¥7.4 billion. Gerovich emphasized that achieving profitability would allow the company to channel newly raised funds directly into Bitcoin acquisitions. He wrote:
“Importantly, our operating profit forecast excludes unrealized gains from Bitcoin holdings, currently valued at approximately ¥7.4 billion. Achieving profitability ensures that new funds raised can be productively allocated toward buying Bitcoin, rather than covering operating expenses”.
The Metaplanet stock has witnessed a massive rally after adopting the Bitcoin acquisition strategy in May. On Tuesday, the stock price surged to a record high of 4,240 JPY with record daily trading volumes of $180 million. The recent stock surge has also helped the company hit $1 billion in valuations. Also, the year-to-date gains for the Metaplanet stock have surged to a massive 2,100%.
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