Bitcoin reclaimed $113,000 this week in what analysts are calling its most balanced bull run ever.
Bitcoin BTC $105 542 24h volatility: 0.7% Market cap: $2.11 T Vol. 24h: $68.71 B surged past $113,000 on Wednesday after a 2.2% gain in the last 24 hours, continuing its steady climb in what analysts are calling the most sustainable bull market in the cryptocurrency’s history.
Meanwhile, London-listed The Smarter Web Company confirmed another strategic Bitcoin purchase as part of its long-term treasury plan.
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4o42m pic.twitter.com/0OdO8hb7S7
— The Smarter Web Company (@smarterwebuk) August 28, 2025
The Smarter Web Company Buys 45 BTC
The tech firm acquired 45 BTC at an average price of £82,919 ($111,758) per coin, spending a total of £3.73 million ($5 million).
This brings its total holdings to 2,440 BTC, purchased at an average price of £82,409 ($111,071), with an aggregate investment of £201 million ($271 million).
The company also reported a staggering year-to-date BTC yield of 56,105% and a 30-day yield of 28% on its treasury, with approximately £600,000 ($809 million) in net cash still available for further Bitcoin acquisitions.
10 Year Bitcoin Plan
Since 2023, The Smarter Web Company has integrated Bitcoin into its core business strategy, even allowing clients to pay for web design, development, and online marketing services in BTC.
Management has positioned the cryptocurrency as a key pillar of its “10 Year Plan,” emphasizing its role as both a treasury reserve asset and a tool for future growth through acquisitions.
Bitcoin in Its “Most Balanced” Cycle
The latest accumulation by The Smarter Web Company comes at a time when Bitcoin’s current bull market is being described as unusually steady.
Crypto analyst Jason Pizzino recently argued that the ongoing rally is not the hardest cycle to navigate, but rather “the most balanced Bitcoin bull market in history.”
This isn't the hardest bull market in history; it's the most balanced Bitcoin bull market in history. 📈
The typical, young emotional traders aren't getting their dopamine hit of FOMO and Fear, which they think will make them rich.
This cycle has been about holding the boring… pic.twitter.com/u4m3bgFJM4— Jason Pizzino 🌞 (@jasonpizzino) August 28, 2025
Unlike past cycles defined by euphoric surges and violent pullbacks, this phase has shown measured gains, smaller corrections, and more sustainable retracements. It is clear that Bitcoin could very well be the next crypto to explode.
Pizzino noted that emotional extremes seen during the 2021 cycle, when sentiment oscillated wildly between fear and greed, have given way to a more stable pattern, with Bitcoin averaging three to four red months per year.
He also highlighted that Bitcoin’s advance from $18,000 to above $110,000 has occurred despite interest rates remaining at 4.5-5.5%, thrashing the narrative that crypto requires ultra-loose monetary policy to thrive.
next