Jonathan Goldsmith’s recent promotion of Bitwise coincides with the asset manager’s pending Bitcoin ETF application with the United States Securities and Exchange Commission.
The broader crypto community has been eagerly awaiting the launch of a spot Bitcoin ETF and the SEC approval is very likely in early January 2024. A step further, the Bitwise Asset Management company has launched a new ad campaign in partnership with Jonathan Goldsmith.
Actor Jonathan Goldsmith, renowned for portraying “The Most Interesting Man in the World” in Dos Equis beer commercials, is reprising his iconic character to endorse Bitcoin exchange-traded funds (ETFs) offered by Bitwise Asset Management.
A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev
— Bitwise (@BitwiseInvest) December 18, 2023
In a post on December 18, Bitwise shared an ad featuring Goldsmith in his familiar setting—a sophisticated bar. Instead of the classic Dos Equis sign-off, Goldsmith delivered a crypto-centric message, stating:
“You know what’s interesting these days? Bitcoin. Look for Bitwise, my friends.”
Goldsmith, known for embodying “The Most Interesting Man in the World” in ads from 2006 to 2018, presented humorous “facts” about his character. At 85, he briefly revived the persona for a 2019 Super Bowl commercial and a tequila brand. Despite recirculated memes, the character has been relatively out of the spotlight. His recent promotion of Bitwise coincides with the asset manager’s pending Bitcoin ETF application with the United States Securities and Exchange Commission.
Bitcoin ETF Developments
The US Securities and Exchange Commission has yet to greenlight any spot Bitcoin (BTC) or Ether (ETH) exchange-traded product for listing and trading on a US exchange. Following a delay in the decision on a spot BTC ETF from Bitwise in August, the asset manager amended its application in September.
ARK Invest and 21Shares have jointly submitted an S-1 amendment to the US SEC for their spot Bitcoin ETF. The filing indicates that the firms have adopted the SEC’s “cash create” redemption mechanism for the proposed product.
BlackRock and WisdomTree also made similar updates to their Bitcoin ETF applications. Opting for cash creations in the S-1 amendment is viewed as a favorable indication for the advancement of BlackRock’s spot Bitcoin ETF, signifying a significant milestone in the ever-changing realm of cryptocurrency exchange-traded products. Following BlackRock, WisdomTree has also submitted its S-1 amendment.
Bitcoin and the wider cryptocurrency market experience significant volatility, as the BTC price surges by another 5.5%, surpassing the $43,000 levels. Over the last 24 hours, Bitcoin has contributed over $50 billion to its market capitalization.