GQ joins many other legacy publications that are recently showing an affinity for Web 3.0.
Men’s fashion-based GQ magazine is foraying into the metaverse by launching its first-ever collection of 1,661 non-fungible tokens (NFT).
Titled “GQ3 Issue 001: Change Is Good”, the collection features special art pieces created by popular artists Chuck Anderson, REO, Kelsey Niziolek and Serwah Attafuah. Each artist created more than 100 unique traits, which have now been algorithmically combined to create the artwork in the series.
GQ Magazine to Begin NFT Minting in March
The fashion magazine is hoping that the collection will showcase the real-world benefits of digital assets. But more importantly, it also seeks to use the GQ3 collection to create a platform where investors can learn more about digital assets.
According to GQ, holders of any of the NFTs will have access to various rewards such as a GQ magazine subscription and a curated GQ box of products. As additional rewards, holders will also be able to claim exclusive merchandise and even tickets to live events such as that of the inaugural GQ3 party slated for April.
Lastly, holders will also have the privilege of joining a special Discord channel where they will have early access to future releases.
Per GQ’s announcement, the NFTs will be priced at 0.1957 ETH (approximately $330) each, a price that corresponds with the year the publication was first issued. Although the collection will mint in phases, minting is set to begin on March 8 with a preselected list of active members from GQ’s Discord.
Web3.0 Appeal Catches Up with GQ Magazine
It might be worth noting that GQ is not the only publication that has shifted its focus toward Web 3.0. As a fact, its latest move now makes it one of many other legacy publications that are recently showing an affinity for Web 3.0.
For instance, the news network CNN launched its NFT marketplace Vault in June 2021. However, the results weren’t quite as expected, making it shut down in October 2022. Similarly, TIME Magazine launched its “TIMEPieces” NFT collection in September 2021 which saw artwork from more than 40 artists. Interestingly, the project has continued to grow over the years and now boasts over 11,450 pieces to date.
next