The San Antonio Spurs have signed a multi-year jersey patch deal with French crypto security firm Ledger, extending beyond branding to include community outreach and digital asset education programs.
The San Antonio Spurs have entered a multi-year jersey patch sponsorship deal with Ledger, the French-founded digital asset security firm, signaling another major convergence between sports and crypto audiences.
𝐒𝐩𝐮𝐫𝐬 𝐱 𝐋𝐞𝐝𝐠𝐞𝐫. 𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐬𝐞𝐜𝐮𝐫𝐞𝐝.
As the Spurs inspire through performance on the court and @Ledger secures humanity’s digital value, we unite to lead with integrity and to champion global innovation. #ad pic.twitter.com/xAfBPwNrAI
— San Antonio Spurs (@spurs) June 24, 2025
As confirmed on Tuesday, June 24, Ledger’s logo is set to appear on Spurs game-day jerseys, beginning with the 2025 NBA season. But this collaboration extends far beyond the court.
According to statements from both organizations, the partnership is built on mutual values of performance, integrity, and innovation, aiming to educate global youth communities on how to protect digital assets efficiently.
Partnership Highlights: From Hardware Wallets to Hardwood Wins
The deal goes beyond simple branding. Ledger and the Spurs will collaborate on community outreach, focusing on digital literacy, financial empowerment, and crypto safety. Initiatives are expected to include youth-focused events, educational campaigns, and social media activations that spotlight the importance of controlling one’s digital assets.
For the Spurs, this partnership follows the NBA’s broader trend of embracing blockchain, NFTs, and fintech innovation, all while nurturing next-gen fans. The team’s youthful and international roster makes it an ideal platform to reach emerging digital natives across both sports and tech spaces.
Emphasizing this stance, CEO Pascal Gauthier described the deal as a pivotal moment that deepens Ledger’s ties to American consumers, particularly among younger, digitally native generations.
Today, I am extremely proud to announce @Ledger’s multi-year partnership with the @Spurs.
The Spurs aren’t just a legendary @NBA franchise, but also the most French team in basketball history. One of the youngest, most international, and exciting rosters in the league.
This… pic.twitter.com/h0jPzdTyC0
— Pascal Gauthier @Ledger (@_pgauthier) June 24, 2025
“This historical partnership is a pivotal moment for Ledger, entering a new era. It will further deepen our connection with American consumers, while the US represents our largest market globally. It will also reinforce access to that next generation and opens the door to a new kind of digital fluency, based on empowerment and education as the most powerful forms of protection,” Gauthier wrote.
With its multicultural and notably French player history, including top-rated Victor Wembanyama, the current Spurs are seen as the most French-dominated franchise in the NBA. This made them a natural partner for Ledger, headquartered in Paris, as it expands global reach and penetration into US markets.
SNORT Gains Traction as Meme Markets Ride Crypto-Sports Momentum
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