Databroker DAO Announces Token Pre-Sale for IoT Sensor Data Marketplace

Databroker DAO aims to uncover previously inaccessible data, additionally allowing its users monetize it and recoup costs. Pre-ICO for IoT sensor data marketplace launch is scheduled on March 19th, 2018.

Dubai-based platform DataBroker DAO aims to help recover lost wealth due to IoT sensor data being locked and stored away in the data silos of organisations around the world. IoT is currently seeing increasing growth in sensor deployment through industries, research bodies and government, with billions being spent annually on the purchasing and maintaining of IoT sensors.

Untapped Potential

There is currently over 9 Billion IoT sensors deployed globally used to measure everything from the temperature, to traffic congestion, to the fullness of waste bins. The sensors themselves stem form a plethora of different industry applications, but all contributing to the approach towards a highly connected, “smart” Environment. The motivation behind sensor ownership is to invest into insightful forms of present and future application.

These extensive variation of applications represent a sizable business market for the companies, as well as a considerable potential profit for 3rd parties interested in purchasing data for additional purposes.

By using the Databroker DAO’s ERC20 token, DTX (DaTa eXchange), Databroker DAO’s users of all purposes can access a huge amount of IoT data. The platform enables sensor owners to conduct business with data purchasers, enabling them to monetize their data and recoup costs. Data purchasers will also have access to previously inaccessible data, some part of which is private in nature.

Sensor Data in the Consumer Market

Over 500 companies participate in the 150 billion USD/year data market, and as society shows increasing need for data-demanding “smart” consumer products, the data has a high likelihood to become a very valued and sought-after digital resource. This demand is enhanced even further by the trend of rapid advancements in Artificial Intelligence (AI).

Databroker DAO, according to the project’s whitepaper, is a consumer marketplace that can safely store sensor data. Owners can sell their data on the platform, in exchange for its native DTX tokens, while also guaranteeing the validity of the token by leveraging the data itself.

In addition, platform users can buy data directly with DTX. This type of IoT marketplace, used for advertising sensory data, may become a promising solution for public transport, environmental agencies, academia, smart city initiatives and various other sectors.

The Token Sale

Starting from March 19th, 2018, the Databroker DAO token DTX will be available at a base rate of 1 ETH (Ethereum) = 4000 DTX. Pre-Sale participants receive a 50% bonus; the minimum purchase during this period is 10 ETH. The Main Token Sale will begin on March 26th, 2018 and run for four weeks with a first-day bonus of 10%.

The DTX Token

DTX (Data eXchange) is an ERC20 utility token to be used within the Databroker DAO platform and serve as the credits to buy and sell data. The target is to posses 1 DTX token to cover the average value of the data from a sensor for one week.

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