HelloGold has developed and launched a product to enable low to medium income customers (mass market) to buy and sell gold, anytime, anywhere. The gold bought and sold are of investment grade (99.99% purity) and are securely vaulted with an independent, LBMA approved vaulting operator in Singapore. Other features include the ability to physically redeem the gold or gift the gold to other account holders. Additionally, customers can use their gold as collateral for loans provided by Aeon Credit Services, giving them access to personal finance when required at best-in-market rates. This product has been recognised as Shariah complaint by Amanie Advisors based on the AAOIFI Shariah Standard on Gold. HelloGold is a financial inclusion platform that digitizes and democratizes gold fractional ownership, enabling mass market consumers to access micro savings in investment grade gold through a mobile app (both Android and iOS). The mobile apps allow users to save, borrow and send gold at a minimum transaction threshold of ~USD0.25 and at international spot prices. Customers have direct ownership of the gold they buy. The gold bullion is stored in a vault in Singapore, fully insured against physical loss, and is fully redeemable as physical bars and coins or as cash. HelloGold users have the opportunity to better preserve and diversify their wealth, as well as the ability to access short term financing by collateralizing their gold.

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