Profile Utility Token (PUT) is a new wave of social media that is being built on blockchain technology. They give control of the profile back to the owner and empower the user with their own data. They do this by allowing the profile owner to tokenize and monetize their social media presence via blockchain technology. Currently, PUT is applying this technology in the advertising space through an influencer search engine that profiles, matches and ranks using big data and AI. The PUT platform offers a new advertising channel where people are media. However, this is just one use case because any vertical application can be built on top of the Profile Utility Token platform with PUT as a currency in this virtual ecosystem. They are building the fundamental layer of a large-scale profile-based economy that can be replicated in industries beyond advertising.

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