PBL token is the currency of the protocol. For anybody to use affordances provided by it, one has to purchase and pay with PBL for that. For example, to buy access key to a literary work one has to pay in PBL for it as all prices for objects created and traded within the protocol are denominated in PBL.
Publica is building a new ecommerce platform for the publishing ecosystem using the Ethereum blockchain and smart contracts
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