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TaTaTu can be thought of as a transparent social media and entertainment platform that rewards users for not only creating novel content but also for their time. TaTaTu’s users will be able to watch content for free—however, before going live, the data will first need to be approved. The platform uses an ad-based distribution scheme which rewards content creators and viewers for their time and attention—thereby allowing the “user to become the product”.
Hollywood celebrity Johnny Depp has recently partnered with TaTaTu, a crypto-centric social entertainment platform, to produce both film and digital content.
When I started out in late 2017, I had one goal in mind – to create a new business model for the entertainment industry – plus a new social platform.