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Will Regulation Make ICO Marketing Easier?

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by Karnika E. Yashwant · 3 min read
Will Regulation Make ICO Marketing Easier?

In various Asian markets, Karnika E. Yashwant, crypto expert and ICO advisor, sees a lot of progress happening for launching ICOs, but not in their governments and shines a light on this phenomenon.

“Private investments are happening more than the public rounds” – KEY

A panel of experts was asked about their perspectives on current events affecting the ICO and crypto market. One of the concerns brought up is about the “current winter” and if there is going to be a “spring soon”, referring to the frozen crypto market. Could increasing government regulations overturn public sentiments from lack of engagement (winter) to more of brisk activity (spring)? The question was passed on to me.

I would say that the regulations are very specific to different regions in the crypto space. We’re not doing an ICO in the country we are in, most of the time. We are doing it elsewhere. With that complication, we use the best information available with us, which is usually hard to interpret, and even after you do it all, it keeps changing.

From the ICO’s standpoint, regulation is not helping unless it’s done really well and marketed well.

Let’s look at what is happening in Malta, which I admire. The government is out there saying they are going to help and this is how they are going to do it. Unless there is an explicit clarity in the form of help extended, it does not really benefit people nor attract ICOs. At at the same time, if you look at other countries, there are emerging markets, particularly, in various Asian markets where a lot of progress is happening, not in their governments, but from a business standpoint, for launching ICOs.

As people see that more and more projects are coming out and people are raising funds, even in bear markets, there is still hope and belief that all will be coming back again. Investors are popping out everywhere which is one of the reasons why the private investments are happening more than the public rounds.

When we conduct roadshows in countries like India or Russia, we are able to tap an audience who are not connected online as much as we are. We are very much in the crypto space, we know the terms and know where to go for information and participate. But the investors are not necessarily of the same type, some do not speak English and we need to speak to them in their regional languages, which is the biggest challenge.

If you are looking at the language barrier, it is going to be multifold when we discuss the legal terms, regulatory frameworks, and a lot of daily changes that need catching up.

The ICO and crypto market are growing, opportunities are increasing, and investors are joining in on a daily basis.

Regulation means people are being cautious, but the number of investors are increasing and with that, regulatory questions are going to receive answers much sooner.

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Maria Konash
Author: Karnika E. Yashwant

Karnika E. Yashwant (aka KEY) is the CEO of KEY Difference Media, ex CTO of NewsBTC, ICO advisor and backbone to top 5 ICO marketing agencies, many US (SF/LA) based PR & marketing firms. With his 11 years track record in Content Marketing, he is #9 top influencer in the crypto sphere. KEY is a contributor to prestigious crypto news sites which includes NewsBTC, Cointelligence, and Cryptopolitan.

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