Snoop Dogg Emerges as Co-founder of Shiller Livestream Platform

Snoop Dogg Emerges as Co-founder of a Web3-based Livestream Platform

| Updated
by Bhushan Akolkar · 3 min read
Snoop Dogg Emerges as Co-founder of a Web3-based Livestream Platform
Photo: NRK P3 / Flickr

Web3 live-streaming platform Shiller will be powered by Web3 featuring blockchain heavily on the platform. Snoop Dogg is the co-founder of the app along with technology entrepreneur Sam Jones.

Snoop Dogg, the popular American rapper and actor has revealed himself as one of the co-founders of a popular Web3-based live-streaming app “Shiller”. This is yet another partnership in the Web3 space by the popular hip-hop artist.

Dubbed a “live broadcast platform”, Shiller aims to combine Web3 technology with real-time live-streaming content. Snoop Dogg now features as the co-founder of the app along with technology entrepreneur Sam Jones.

This is the latest among the several Web3 partnerships that Snoop Dogg has engaged in over the last year. Last year in April 2022, Snoop Dogg partnered with Sanbox metaverse for launching an NFT collection dubbed “Snoop Avatars” and also released a hip-hop single titled “A Hard Working Man,” later accompanied by a 50-000 piece NFT drop.

Furthermore, the rap star has partnered with Yuga Labs, the creators of very popular NFT collections like Bored Ape Yacht Club (BAYC) and CryptoPunks. Herein Snoop Dogg performed on a Metaverse-transformed stage at MTV’s Video Music Awards on Aug. 29.

Earlier this month, crypto casino Roobet announced its partnership with Snoop Dogg, wherein the rap star will serve as the firm’s “Chief Ganjaroo Officer”. Roobet co-founder Matt Duea said:

“Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary. Together, we’re going to truly revolutionize the online entertainment experience. Our community means everything to us, and we’re committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready!”

Details of Shiller

The Web3-powered “live broadcast platform” Shiller will feature blockchain heavily on the platform. This will allow “content-creators” to “token gate” their streams and simultaneously promote non-fungible tokens (NFTs) and other products from the e-commerce websites.

These content creators will receive payouts in cryptocurrencies such as Ether or NFTs and can be later cashed out as fiat. Last week on March 2nd, Shiller stated that this has been delayed until April next month.

The launch of Shiller looks at expanding the broader creator economy wherein Web3 will play a central role. Unlike Web1 and Web2 where social monopolies like Facebook and Google dictated the creator economy, the Web3 movement will eliminate intermediaries by providing creators complete ownership over their content. Also, monetization will be completely decentralized.

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