During the Starbucks’ first quarter earnings call, the company’s CEO Howard Schultz revealed that 21 percent of Starbucks transactions are done on mobile.
Polygon’s partnership with Starbucks was part of its growth strategy, aiming to secure high-profile collaborations with leading consumer brands worldwide.
Starbucks’ operating margin benefited from improved productivity and higher menu prices, it rose to 17.3% from 15.9%.
Starbucks mailed to Odyssey beta testers with the subject line “We’re Getting Closer” suggesting that a public rollout will happen soon.
Besides its basic offerings, Wakweli is also bound to offer other advanced utilities or use cases that can add extra value to all Polygon users who adopt its solution.
Just like the name, the Siren Collection featured the firm’s iconic brand Siren and they were priced at $100 each.
With four airdrops, the Starbucks Odyssey NFT program has attracted over $100k in total traded volume in less than three months.
The company is planning to capitalize on its most active market, the United States.
Following its fiscal Q4 2022 financial reports, Starbucks expects its revenue to grow between 10% to 12% in fiscal 2023.
This partnership would enable Starbucks to create a new loyalty Program by allowing customers to earn and acquire digital collectible stamps in the form of Non-Fungible Tokens (NFT).
The introduction of web3 technology to the international coffeehouse’s rewards program could potentially drive mainstream blockchain and NFT adoption.