What Is Lemon8 Platform and How Does It Work?

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by John Caroline · 7 min read
What Is Lemon8 Platform and How Does It Work?
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The following guide explores everything you might find essential and interesting to know about Lemon8 – one of the most popular platforms that focus on lifestyle sharing and features categories such as fashion, beauty, food, wellness, travel, and home.

Lemon8 is a photo and video-sharing platform that was launched by ByteDance Ltd, the parent company of TikTok, in Japan. The platform focuses on lifestyle sharing and features categories such as fashion, beauty, food, wellness, travel, and home. Popular content includes nail inspiration, outfits of the day, product reviews, and aesthetic content. While Lemon8 appears to target Gen-Z and Millennial women who enjoy aesthetically pleasing content, it is also open to all users who want to share their experiences and recommendations related to lifestyle topics.

With media organizations and TikTok influencers promoting the app, Lemon8 has quickly gained popularity, and it is still growing in the US and other markets. To put it shortly, Lemon8 is a social media platform that allows users to discover and share inspiration and recommendations related to various aspects of daily life.

Lemon8: Mission, Vision, Launch

Lemon8 was launched in Japan in 2020 by ByteDance, with a mission to help businesses extract value from knowledge. The app quickly expanded to other Asian countries such as Thailand and Singapore and was introduced to the US and the UK in February 2023. Lemon 8 took off in March, helping clients achieve their desired outcomes through our innovative solutions, thanks to the support of media organizations and TikTok influencers.

The platform envisions building strong and lasting relationships with small, medium, and big companies and consultants globally. Its goal is to provide reliable solutions that consistently produce outstanding results for clients. It is on a mission to set a new industry standard for commitment, trust, and execution.

Lemon8 is committed to transforming knowledge into tangible value for its users. With passion and integrity, it strives to exceed their expectations for success and become their preferred partner of choice.

How Does Lemon8 Work?

The Lemon8 platform has been frequently described as a fusion between Pinterest and Instagram and for good reason. This app combines the most appealing features of Instagram’s photo sharing during the 2016 era with the sort of content that can be found on Pinterest.

Lemon8 is an app designed specifically for content curation and social media. It places a higher emphasis on photos instead of videos, with a user interface that’s ideal for those who love the curated aesthetic that was a highlight of the old Instagram and disliked the UI modifications that were implemented in response to TikTok.

In addition, Lemon8 permits users to publish lengthy blog-style posts, putting a significant focus on lifestyle content, including fashion, food, health, and travel. Although still in its early stages and not yet fully launched, Lemon8 also functions as a subtle shopping platform, where fashion creators can label clothing in their photos, enabling users to locate designs.

How to Use Lemon8?

Before you can start using Lemon8, you need to grab the app from either the Apple App Store or Google Play Store and create an account to get started.

Once your profile is set up, you can begin crafting and sharing your content on Lemon8. To create a post, tap on the plus (+) icon located at the bottom of the screen and choose whether to upload photos or videos from your camera roll or take new ones using the app’s camera. From there, you can utilize Lemon8’s tools to edit your media and add a caption, complete with relevant hashtags.

To explore the content that other users have shared on Lemon8, you need to scroll through the For You feed or click on any category that intrigues you. If you’re searching for something specific, use the search function to seek out specific keywords or hashtags. Show your appreciation for any post that piques your interest by liking, commenting, or sharing it, which can be accomplished by tapping on the icons situated below each post.

To stay up to date on your favourite creators’ content, follow them by clicking on their username or profile picture and selecting the Follow button on their profile page. Additionally, by clicking on the numbers next to a user’s name, you can see who they are following, as well as who follows them.

Lemon8 Pros & Cons

While Lemon8 is still in its early stage of adoption, it provides users with a number of benefits and some disadvantages.

Benefits

  • Lemon8 provides a fresh start for those seeking an alternative to existing social media platforms.
  • The platform has an authentic feel and is community-driven, making it a welcoming space for users.
  • Unlike other platforms that prioritize highly polished content, Lemon8 encourages users to share interesting content without the pressure of perfection.
  • At present, the platform does not contain any ads, which is a significant positive aspect for users.
  • Lemon8 has a highly intuitive interface that is easy to navigate.
  • The platform provides a nostalgic return to the early days of social media, where the emphasis was on user engagement and not monetization.

Drawbacks

  • Although Lemon8 is a promising alternative to TikTok, it is not a direct replacement for the platform if it were to be banned, since video is not its main focus.
  • As the parent company of Lemon8 is the same as that of TikTok, the platform may face similar privacy concerns as its predecessor.
  • Currently, the platform’s desktop capabilities are limited, with no way to log in and only a more generic feed available.

Lemon8 vs TikTok, Instagram, Pinterest

In the realm of social media, Lemon8 stands apart from platforms such as TikTok, Pinterest, and Instagram. While each platform offers content creation and the ability to connect with an audience, they vary in their emphasis and approach.

Compared to TikTok, the Lemon8 platform leans more towards influencer marketing than content creation. Lemon8 influencers are likely to be paid by brands to promote products and a particular lifestyle to their audience, similar to Instagram. In contrast, TikTok is primarily focused on creating and sharing short-form video content.

When it comes to organizing and saving lifestyle content, Pinterest is the go-to platform. It allows users to categorize content on boards and provides direct links to external websites. However, Pinterest falls short in terms of community interaction and engagement. In contrast, Lemon8 also offers the ability to save content in collections, but without the search bar and external links. Nonetheless, Lemon8 fosters community engagement through frequent interaction and chat in the comments section, despite lacking personal messaging capabilities.

In comparison to Instagram, Lemon8 shares similarities such as the ability to share photos and videos with captions, hashtags, comments, likes, saves, and geo-tagging. However, Instagram has a larger music library and offers easier editing and posting of videos. Additionally, Instagram provides more options to tag other users in content and share links through stories, making it easier to find and connect with friends in real life.

Lemon8 Spread in the US

ByteDance, the parent company of TikTok, has been promoting Lemon8, its Instagram-style app, to American social media enthusiasts. Although Lemon8 is not a novel app, it has gained popularity in the US within the first three months of 2023, following restrictions on TikTok in the US. In March 2023, Lemon became one of the most-download apps on the US App Store, being the number one spot in the App Store’s lifestyle category. In April 2023, Lemon8 made it to the Top 200 Overall Charts in the US, which marks a significant jump for the platform.

Final Thoughts

Lemon8, a photo and video-sharing social media platform, is showing great potential to become a prominent contender in the US market. Some creators believe that early adoption may give them an advantage once the app officially launches and its monetization policy is established. For those interested in exploring new social media platforms, Lemon8 offers a unique blend of Instagram and Pinterest-style content that has been gaining popularity, with user-friendly tools.

However, it is important to note that Lemon8 is still in its early stages and, compared to its competitors, has less content and engagement. Therefore, if you’re looking for a platform with more user engagement, it may be best to wait and see how Lemon8 develops. Nonetheless, Lemon8 is definitely worth checking out for those who appreciate fresh and innovative content on social media.

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FAQ

What is Lemon8?

Lemon8 is a photo and video-sharing platform that focuses on lifestyle sharing and features categories such as fashion, beauty, food, wellness, travel, and home.

Who owns Lemon8?

Lemon8 was launched by ByteDance, the parent company of TikTok, in Japan in 2020.

What is the purpose of Lemon8?

Lemon8 is designed to serve all users who want to share their experiences and recommendations related to lifestyle topics. 

What is the difference between Lemon8 and Instagram?

In comparison to Instagram, Lemon8 shares similarities such as the ability to share photos and videos with captions, hashtags, comments, likes, saves, and geo-tagging. However, Instagram has a larger music library and offers easier editing and posting of videos.

How does Lemon8 work?

Lemon8 combines the most appealing features of Instagram’s photo sharing during the 2016 era with the sort of content that can be found on Pinterest. 

What are the unique features of Lemon8?

Lemon8 places a higher emphasis on photos instead of videos, with a user interface that’s ideal for those who love the curated aesthetic that was a highlight of the old Instagram.

Why is Lemon8 getting so popular in the US?

With media organizations and TikTok influencers promoting the app, Lemon8 has quickly gained popularity, and it is still growing in the US.

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