Basic Attention Token introducing blockchain-based digital advertising
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
Wed, May 31st, 2017 12:00 AM
Wed, May 31st, 2017 12:00 AM
BAT
Ethereum
ERC20
Brendan Eich - Founder, Vision, Strategy
Brian Bondy - Co-Founder, Browser Engineering Lead
Yan Zhu - Security & Privacy Engineering
Scott Locklin - BAT Smart Contracts & Economics
Bradley Richter - Brand & Interaction Design
Catherine Corre - Communications
Brian Brown - Go-to-Market
Marshall Rose - Ledger & Wallet Systems
Brian Johnson - Electron & Chromium Integrations
Aubrey Keus - Automation & Wallet Systems
Luke Mulks - Ad-Tech Expert
Ankur Nandwani
Zooko Wilcox
Greg Badros
Jon Bond
Disclosure: This page is created to provide market intelligence. This is not investment advice and does not constitute any solicitation or endorsement of any investment. Any investment you make is done at your own risk and at your full and absolute discretion.
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