Betterment is a goal-based online investment company, delivering personalized financial advice paired with low fees and customer experience.
Betterment is an online investment company based in New York City, registered with the Securities and Exchange Commission and a member of the Financial Industry Regulatory Authority (FINRA). Also known as Betterment.com, Betterment is a registered investment advisor (RIA) and a broker-dealer.
The company is an automated, goal-based investing service also known as a robo-advisor. Betterment invests in a portfolio of passive index-tracking equity and fixed income exchange-traded funds (ETFs) and offers both taxable and tax-advantaged investment accounts, including traditional and Roth individual retirement accounts (IRAs).
As of April 2019, Betterment had $16.4 billion of assets under management.
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