By
Mayowa Adebajo
August 21st, 2023
Socios and MLS will create a unique community of fans wherein they can interact with each other and participate in events and reward programs.
Fan Token platform Socios has recently entered into a multi-year deal with Major League Soccer (MLS) on Wednesday, May 4. Socios is a next-generation fan engagement and rewards company offering “fan tokens” for sports teams and leagues.
Last month in April, Socios signed a deal with 13 National Football League (NFL) teams. In the latest development, it has agreed on fan engagement and marketing deals with Major League Soccer (MLS). Reportedly, Socios shall offer assistance to all teams in the MLS.
With this deal, Socios will create a unique community for MLS fans who can celebrate their passion for the game. Furthermore, the partnership will give fans exclusive access to rewards, polls, and opportunities for their favorite club. Also, fans can win prizes by making correct game-related predictions or participating in quiz and correctly answering questions. Speaking of the development, Max Rabinovitch, Socios.com’s Chief Strategy Officer said:
“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting. This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be as a whole. MLS is the perfect home to begin that educational journey in North America.”
A Win-Win for Socios and MLS Club
The multi-year agreement between Socios and the MLS Club will allow both players to work together on new fan engagement products in the coming years. The 26 MLS Clubs have the highest percentage of millennial audiences in any US sport.
By partnering with Socios, MLS will ensure its commitment to innovation. By leveraging blockchain technology, MLS will provide its club members the tools to engage with fans in an immersive way. Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures said:
“At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs. We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”
Socios is planning to expand its footprint globally while increasing its existing presence in Europe. It has also planned more launches ahead in Asia, the USA, and South America.
