Game Developer Unity Merges with ironSource in Huge Gaming Move
With the global economic situation currently impacting virtually every industry, mergers and acquisitions (M&A) are becoming increasingly rampant.
IronSource Buys Tapjoy, Looks to Continue Expansion Plan
The integration of the Tapjoy technology with ironSource would, particularly, provide benefits to app developers, as it would help them to improve their in-game economies.
ironSource Seeks Public Listing Debut with Thoma Bravo SPAC
ironSource serves about 2.3 billion monthly active users globally, and the firm grew its revenue by 83% year-over-year to $332 million
Meet Zinc: The Blockchain-Powered Digital Ad Startup Where Viewers are Players, Not Products
By
Maria Konash
In a digital ad system where end users are treated like commodities, a group of seasoned industry pros have created Zinc – the all-in-one solution geared at benefiting each actor in the online advertising spectrum (including the consumers).