Filip Stojanovic

I’m a crypto content strategist and writer who helps Web3 projects tell their story, build trust, and grow engaged communities in an increasingly competitive space. I’ve worked with presale tokens, exchanges, blockchain startups, and crypto marketing agencies, shaping content strategies that not only explain complex concepts but also inspire confidence, attract investors, and drive adoption.

My experience spans a wide variety of formats, from whitepapers, token launch campaigns, and pitch decks to thought leadership articles, technical documentation, and in-depth guides.Before diving into Web3, I built my expertise in B2B SaaS writing, where I honed my ability to translate technical features into customer-focused benefits. This structured, analytical approach now underpins my work in crypto, allowing me to bring clarity and credibility to projects in a space often criticized for hype and jargon.

I’m especially interested in how blockchain innovation translates into real-world utility. My recent work explores the evolving role of DeFi protocols, NFT ecosystems, and next-generation infrastructure in reshaping industries and creating new opportunities for both businesses and individuals. 

I approach each project with the goal of bridging the gap between technical builders and the broader market. Passionate about the future of decentralized technologies, I continue to partner with Web3 teams who want to differentiate themselves, earn trust, and scale their impact.