AdEx (ADX) is a decentralized ad network based on blockchain (Ethereum and NEO) and smart contracts. It is designed to disrupt and replace traditional digital advertising models by providing a fully transparent, focused solution for advertisers to collaborate with publishers and reach the best potential clients. The AdEx network is compatible with all devices and operating systems. It runs on ADX tokens that are used by advertisers and publishers for purchasing and selling advertising property. This technology removes the need of a central authority you need to trust. The AdEx token (ADX) is based on Ethereum. The fundamental philosophy of AdEx is it’s balanced/correct use of blockchain. The AdEx Network only uses the blockchain for mission-critical data, such as accomplished conversion goals and payments. That way, it eliminates the opportunities for fraud and lack of transparency when it comes to the critical events; this, in its turn, removes the incentive to manipulate statistics, which will be kept off-chain to allow for bigger volumes of analytics data. The critical set of smart contracts facilitating the most important interactions between publishers, users and advertisers, is called “the AdEx Core”. The AdEx Core will be kept small and highly modular to mitigate the possibility and impact of potential bugs in smart contracts. The AdEx Core will be made publically available with an open-source license and will go through multiple security audits on every update.

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